Why Hair Care and Beauty Supply Industries Need a B2B eCommerce Platform
The hair care and beauty supply industries are booming, with the global market set to double by 2032. A B2B eCommerce platform can help you manage bulk orders, streamline operations, and keep your customers coming back for more.
The hair care and beauty supply industries are growing faster than ever. The global market is expected to double in size, going from $106.91 billion in 2024 to $213.47 billion by 2032—that’s a massive opportunity for businesses ready to step up. In Europe, the beauty and personal care eCommerce market is booming too, with more salons, retailers, and beauty professionals turning to online platforms to order the products they need.
If you’re running a beauty supply business, you know the challenges: managing bulk orders, keeping track of stock, and ensuring your customers—salon owners, beauty retailers, and stylists—have a seamless buying experience.
That’s where a B2B eCommerce platform comes in. It’s not just a tech upgrade; it’s a smarter way to manage your business, attract new clients, and keep existing ones coming back. Here’s why having the right platform can transform your hair care and beauty supply business.
Table of Contents
- 1. Make it easy for salons and retailers to order
- 2. Streamline your B2B operations and save time
- 3. Offer personalized pricing for different customers
- 4. Improve customer relationships with a better experience
- 5. Gain insights that help you grow
- 6. Expand your reach and find new clients
- 7. Stay ahead of the competition
1. Make it easy for salons and retailers to order
Salon owners, beauty professionals, and retailers are busy. They don’t have time for phone calls, emails, or waiting for quotes to place orders. They want convenience, speed, and transparency—just like any other customer.
How a B2B Platform Helps:
- Your customers can browse your product catalog anytime—whether it’s hair products, salon tools, or accessories.
- They can place bulk orders in just a few clicks and reorder their favorite products with saved order histories.
- Real-time inventory updates let customers know what’s in stock, reducing frustration.
Example:
A salon owner running low on shampoo and hair dye can log in to your platform at midnight, add products to their cart, and place a bulk order without waiting for you to respond the next morning.
2. Streamline your B2B operations and save time
Let’s face it—manual order processing is exhausting. From handling order emails to updating spreadsheets and following up on payments, it’s time-consuming and prone to errors.
How a B2B Platform Helps:
- Orders are processed automatically, so you can say goodbye to double data entry.
- Payments can be made online through integrated systems, saving you the hassle of chasing invoices.
- Real-time inventory management ensures you always know what’s available, avoiding overselling or stockouts.
Example:
Instead of spending hours manually processing 20 orders, your team can focus on growing the business—like onboarding new salon customers or expanding your product range.
How to kick-start a B2B eCommerce business in 7 easy steps: Guide 2025
3. Offer personalized pricing for different customers
Not all customers are the same. A large salon chain buying in bulk shouldn’t pay the same price as a small boutique ordering just a few items.
How a B2B Platform helps:
- Set tiered pricing for bulk buyers to reward high-volume customers.
- Offer account-specific discounts or exclusive promotions to your loyal clients.
- Customize payment terms for bigger clients, like net-30 or net-60 options.
Example:
Your top salon client ordering 100 bottles of premium hair oil gets a better price than a small retailer ordering just 10. With a B2B platform, these prices are automatically displayed when they log in, avoiding manual back-and-forth.
4. Improve customer relationships with a better experience
A seamless ordering process = happier customers. Salons, beauty professionals, and retailers are more likely to stay loyal when you make their lives easier.
How a B2B Platform helps:
- Self-service options allow customers to place orders, check their account history, and track shipments whenever they need.
- Order confirmations and tracking updates ensure they always know when to expect their products.
- Features like wishlists and saved carts make it easy for customers to plan future orders.
Example:
A busy stylist running a salon can track their delivery of hair treatments right from their phone while prepping for the next appointment.
5. Gain insights that help you grow
Running a hair care and beauty supply business means you need to understand what’s selling, who’s buying, and what products are in demand. Guesswork doesn’t cut it anymore.
How a B2B Platform helps:
- Get clear analytics on your best-selling products, seasonal trends, and customer order patterns.
- Identify opportunities to upsell or cross-sell products—like pairing hair treatments with matching styling tools.
- Use customer data to offer promotions or discounts to clients who haven’t ordered in a while.
Example:
If the platform shows a spike in demand for vegan hair care products, you can quickly stock more inventory and even highlight those products on your store’s homepage.
6. Expand your reach and find new clients
Relying only on your current network limits your growth. A B2B eCommerce platform helps you reach new salons, retailers, and beauty professionals beyond your local area.
How a B2B Platform helps:
- Showcase your entire product catalog online for anyone to discover.
- Attract new wholesale clients from other regions or countries looking for beauty wholesalers.
- Use SEO strategies to make your platform visible to businesses searching for wholesale hair care suppliers.
Example:
A small salon in another city discovers your platform through a Google search, browses your catalog, and places their first bulk order—all without a single phone call.
7. Stay ahead of the competition
The beauty industry is highly competitive. Salons and retailers will choose the supplier that offers the best products, pricing, and—most importantly—the easiest buying experience.
How a B2B Platform Helps:
- Offering a professional, easy-to-use platform positions you as a modern and reliable supplier.
- Features like real-time availability, seamless B2B payments, and quick reordering set you apart from competitors still relying on emails or PDFs.
- By saving your clients time and effort, you’ll keep them coming back.
Example:
If two suppliers offer the same product, salons will pick the one that makes ordering effortless—and that’s your business with a B2B platform.
Case Study: NATURLIGOLIE
From taking B2B orders in excel sheets to a +151% growth in platform revenue
Final Thoughts
In a fast-paced industry like hair care and beauty supplies, having a B2B eCommerce platform is no longer optional—it’s essential. It simplifies your operations, makes life easier for your customers, and helps you grow your business faster.
Whether you’re a small beauty wholesaler or a large distributor, platforms like Turis offer the tools you need to deliver exceptional service, reach new clients, and stand out in the market.
If you’re still handling orders manually, it’s time to upgrade. Your customers—and your bottom line—will thank you.
