Hair care & cosmetics · Denmark
From Excel sheets to +151% platform revenue at Naturligolie
“Turis gave us a real B2B platform — and the growth followed.”
For most of Naturligolie’s wholesale history, an order looked like an Excel sheet pinging back and forth in email. Retailer placed it, internal sales team copied it into the ERP, somebody noticed a missing SKU, the sheet went back, the cycle repeated. It worked — at small scale. At growth scale it became the limiter.
The Danish hair-care brand needed to stop being the bottleneck between its retailers and its inventory. Every minute spent re-keying an Excel order was a minute not spent on the things growing the business — catalog work, retailer onboarding, range expansion, market entry.
The Excel sheet was the symptom
The real problem wasn’t Excel; it was that there was no self-serve path for retailers to place an order at the moment they wanted to. Reorders came in clusters, the sales team played catch-up, and lead-time slipped when volume spiked. The fix wasn’t a better template — it was a real B2B platform.
Naturligolie wanted three things: a branded storefront retailers could log into and order from on their own; customer-specific pricing applied automatically without manual checks; and clean order data flowing into the back office without anybody re-keying it. None of those needed engineering custom builds — they needed a platform with the B2B mechanics already in place.
Why Turis
The evaluation came down to fit. Turis ships the wholesale primitives Naturligolie needed — accounts, tiered pricing, order pads, payment terms — out of the box, configured rather than coded. The implementation didn’t require a parallel dev team or a multi-quarter project plan; the existing wholesale ops team owned most of the setup themselves.
The branded storefront mattered too. Retailers are 10× more likely to use a B2B portal that feels like the brand they’re ordering from. Turis made that achievable without designing a Magento theme or commissioning custom front-end work.
Going live
Kick-off to live ran in weeks, not months. Catalog configured, customer accounts set up with their segment pricing, ERP integration tested with a few live orders, sales team trained on the new flow. The first retailers onboarded started placing orders self-serve within the first week of going live; the Excel sheets quietly went away.
Growth followed the platform
“Turis gave us a real B2B platform — and the growth followed.” That’s the team’s summary, and the numbers back it: +151% platform revenue growth after switching. The growth wasn’t from new sales muscle — it was from removing the bottleneck that was capping how fast the existing operation could move.
Two things drove the lift. First, retailers placed more orders because placing one was now a 90-second job instead of an email round-trip. Second, the sales team stopped being a manual relay and started spending time on growth — onboarding new accounts, working with existing ones on bigger ranges, expanding into adjacent markets.
What changed day-to-day
Zero Excel sheets in the ordering loop. Every wholesale customer is now self-serve through the platform. Order data lands in the back office structured and validated, ready to fulfil. The sales team’s day shifted from re-keying to relationship-building — which is what they signed up for in the first place.
The platform has scaled with the brand: as Naturligolie has added retailers and expanded the range, Turis has absorbed the complexity without needing structural changes. Same platform, more volume, no new bottleneck waiting to appear.