ERP & accounting
Approved orders land in the system that already holds your stock, your prices and your invoices. Nobody retypes anything.
Not every retailer will use a B2B webshop.
Turis takes their orders anyway.
Turis is the B2B ordering platform for brands that sell to retailers. Some of your buyers will log in and order themselves. Some will always email a PDF. Some send EDI files, because a big retail chain insists. Turis takes all three, and every order lands in your system the same way.
Live product, your order flow, no slide deck. · Trial: 14 days, no credit card needed.
How your customers order
Three ways an order arrives. One place it lands.
Your customers don’t order the same way, and they never will. Most platforms make you pick one channel and push everyone through it. Turis lets you buy exactly the channels your customers actually use, including EDI — the file format big retail chains require you to receive orders in.
B2B Storefront from €299/mo Email order captureVision from €199/mo EDI ordersTurnkey EDI from €200/mo per partner
Buy one. Buy all three. Add the third one two years from now when a chain asks for it. Every order, whichever door it came through, ends up in the same place — checked, priced correctly, and pushed into your ERP — the system that holds your stock, prices and invoices.
See pricingExplore the platform
What each channel looks like from the inside
The same three channels, up close. Buy one, two or all three — most teams start with one and add the others as they need them, on the same Turis tenant, with no replatforming.
A B2B storefront without the year-long implementation project
A B2B storefront that’s easy to use and handles wholesale complexity — without plugins, development, or a year-long implementation cycle. At login, Turis applies the right pricing, products, availability, and buying rules for each customer.
- Each buyer logs in to their own prices and their own range
- Case packs and order minimums are enforced before checkout
- They pay on the terms you already agreed with that account
- A new country, brand or chain without rebuilding the store
Text-based POs, turned into clean digital orders
Vision converts PDFs, CSVs, XMLs and more into clean digital orders that flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.
- Your customers keep emailing exactly what they email today
- PDFs, spreadsheets, scans, or an order typed in the message
- Every line checked against your rules before it reaches your ERP
- Nobody on your team retypes an order again
EDI ordering built into the platform, not bolted onto it
Everything you need to receive and handle EDI orders from your buyers without middleware or technical implementation. Pre-built support for common retail EDI formats — Turis adapts to each partner’s specs.
- Say yes when a chain mandates EDI, with no middleware project
- No separate translator contract and no VAN in your name
- Confirmations, dispatch notes and invoices sent back for you
- Walmart, Tesco, Coop and others in our EDI partner catalogue
Included, always
Every channel comes with an assistant, automated email and reporting
Not add-ons, not priced separately, and not three names for the same thing. Each one does a different job.
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The agent Tippy AI
Ask for the work in plain language
Ask it, in plain language, to do the work — segment customers, run a bulk price change, import a file. It plans the job and confirms before it runs.
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The activator Pulse
Emails timed by how they buy
Emails that fire on what a customer actually did — a reorder falling due, a cart left behind, an account going quiet. Timed by their behaviour, not your calendar.
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The analyst Reports
Answers from your own data
Ask your own data a question in plain English and get the answer — without exporting anything, or buying a seat in a separate BI tool.
Quotes and orders for reps · Orbit
The orders you have to go and get
Your storefront, emailed orders and EDI handle the orders that come to you. Orbit is for the rest — it reads the same order data and tells a rep which accounts have gone quiet, which are ordering less than they were, and who is worth a call today.
Tippy does the work you ask for. Orbit tells you which work is worth doing.
See OrbitWhat happens next
From however it arrived, to your ERP
The same four stages run whether the order came by email, through your storefront, or as an EDI file from a retail chain. Three of the four need nobody.
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1
An order arrives
Automatic
Storefront cart, forwarded email, EDI, anything — all land as digital orders, side-by-side, tagged by channel.
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2
Products, pricing, stock, terms applied
Automatic
Products matched to your catalogue, prices checked against what that customer should be paying, stock confirmed, required fields present.
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3
Approve manually or automate approval fully
Your rules
Edit anything; approve in one click. Nothing leaves Turis until a person says so — unless you allow it to.
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4
Into your ERP and out for fulfilment
Automatic
Approved orders sync to NetSuite, SAP, Business Central, Dynamics, Microsoft 365 — whatever you’re running, and the rest of your tech stack.
It sounds almost too easy. That’s because we made it that way.
Integrations
Connect Turis to the systems you already run
An order arriving does more than save someone retyping it. Wired up, it sets off everything that comes next — and how far that goes depends on which of these four you connect.
Payments, 3PL & fulfilment
Charge on the terms each customer actually has, and hand the order straight to whoever picks and ships it.
Marketing & CRM
Order history reaches the tools your commercial team already works in, so campaigns and reps act on real buying.
Custom and managed
Anything else through our API and ready-made connectors — or a managed integration we build and run for you.
- REST API
- Webhooks
- Ready-made connectors
Managed integrations are quoted per integration, in writing, before you commit — the price depends on what it syncs, which way, and how much mapping it needs.
Not on the list? Most ERPs can be connected through our API, and we will tell you honestly on the first call whether yours is straightforward, a project, or a bad fit. We would rather say no than sell you an integration that takes six months.
Start where you are
Which one sounds like your Monday?
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Everything comes in by email and someone types it into the system.
That’s automated order capture from email — Vision — usually with a storefront alongside it. Sales order automation
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We have a webshop but half our customers still don’t use it.
That’s a storefront problem, and it’s usually about how the portal was set up. Getting customers to self-serve
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A retail chain just told us we need EDI by Q1.
That’s EDI, handled for you — our Turnkey EDI channel — with the retailer’s documents mapped and certified on your behalf. Fast EDI onboarding
In their words
Rated 4.8/5 on G2 by the brands running their B2B on Turis.
Hear directly from the teams who’ve moved their B2B operations onto Turis.
Dynamic pricing at scale
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
Growth without headcount
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
Easier means more orders
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
Beats Shopify on the basics
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
How we compare
Everything on this list is included in the price
Since 2026 Shopify includes entry-level B2B on every plan — but unlimited catalogues, a dedicated B2B storefront and custom checkout still require Shopify Plus, starting at €2,250/mo before plugins, development and migration. The same setup at Turis is B2B Storefront, from €299/mo, all included.
| What’s included | Turis | Shopify Plus | Magento / custom |
|---|---|---|---|
| B2B Storefront — monthly subscription | From €299/mo | From €2,250/mo | Build & run |
| Full B2B — unlimited catalogues & customer pricing | Included | Plus tier only | Build it yourself |
| Customisation & development | Not needed for a standard setup | €35–55/hr | Build it yourself |
| Data migration | €0 | Add-on service | Bespoke |
| Apps & plugins | €0 | Add-on service | Open source |
| Implementation fee | €0 | Add-on service | Add-on service |
| Commission on your sales | €0 | 0.2% if you use your own payment provider | €0 |
| Time to launch | Under 8 weeks | Minimum 90 days | Months to a year |
| Contract commitment | 12 months | 1–3 year term | N/A |
Shopify Plus pricing from Shopify’s published rates as of 14 August 2026 — on a one-year term; €2,100/mo on three years. Magento / custom figures assume a build by an agency at European rates, so they are an estimate rather than a quoted price. Our own figures are the published prices on our pricing page. If you think we have got something wrong here, tell us and we will correct it.
Questions, answered
The questions buyers actually ask
Some won’t, and that’s the point of Vision. Buyers who are going to self-serve tend to switch within the first few months; the ones who won’t, never do. Rather than chase them, Vision takes their emailed PDF and turns it into an order automatically. You stop needing them to change.
Your data is yours, and it comes out two ways: a full CSV export of products, customers, prices and order history, and the API, which is the same one the platform runs on. There is no exit fee and no period where we hold your catalogue hostage while you migrate. Notice is the last working day of the month before your final contract month.
Probably, for now, if all 15 order predictably and one person handles it in an hour a day. It stops being overkill around the point where order entry becomes someone’s actual job, or where mistakes start costing you money. We’ll tell you on the call if you’re too early.
Add up the channels you need: from €299/mo for B2B Storefront, from €199/mo for Vision, from €200/mo per partner for Turnkey EDI. Tippy, Pulse and Reports are included. Orbit is €49/seat/mo, minimum 3 seats. No setup fee, no commission on your sales, no plugin costs. Turnkey EDI has a one-time onboarding charge of €200 per retail partner, quoted before you commit.
B2B Storefront is typically 4–8 weeks, depending on how clean your product data is. Vision is faster. Turnkey EDI is around 8 weeks per retail partner, and most of that is the chain’s own testing schedule rather than our work.
It flags the lines it isn’t confident about and holds the order for a human instead of guessing. Nothing syncs to your ERP unapproved unless you configure it to. There is a full explanation on the Vision page.
Yes — 14 days, no credit card needed. Full B2B Storefront, test runs of Vision, and Orbit included. Turnkey EDI isn’t part of the trial — a retail-chain connection has to be set up with you.
See it with one of your own orders
Send us a real purchase order — a messy one, ideally — and we’ll show you what Turis does with it on the call.
Live product, your order flow, no slide deck. · 14 days, no credit card needed. · No commission on your sales, ever.