How orders arrive
B2B StorefrontLet customers order themselves, at their own prices Email order capture VisionCapture any email, file or photo into digital orders EDI orders Turnkey EDIReceive EDI orders without the development workIncluded with every plan
Plain-language automation Tippy AIAI operator that does the admin work Email marketing automation PulseTurn buying signals into follow-up ReportsPlain-English questions about your dataFor reps who sell by phone and in person
Quotes and orders for reps Orbit NewSales workspace that tells reps where the next order is€49/seat/mo, minimum 3 seats. Runs alongside a channel plan rather than on its own.
Turis is a B2B ordering platform for consumer-goods brands that sell to retailers. 200+ brands in 30+ countries run their wholesale ordering on it. We have been at it since 2018, from one building in Copenhagen, and we have stayed deliberately small.
Brands modernising their B2B on Turis
01 / Our story
It was 2018. Too many good brands were doing great work but taking B2B orders the hard way — order forms, item codes over the phone, spreadsheets passed back and forth. The B2C experience had moved on years earlier. B2B was stuck.
So we built a B2B webshop. Modern, fast, customer-specific pricing baked in from day one. It worked — and the storefront is still a cornerstone of the Turis platform today.
But the webshop alone isn’t enough. Some customers — usually the biggest ones — can’t move to a portal because their procurement runs on EDI. Others won’t; they prefer to keep emailing. So Turis evolved into something bigger: an order layer that captures every order, however it arrives. Webshop, EDI, email, PDF, phone — all of it becomes structured data flowing into your ERP.
That’s what Turis stands for now: every way an order reaches you, landing in one place.
02 / How we operate
These aren’t principles. They’re commitments — specific, verifiable, callable on the demo call. It’s how a serious company can stay small without staying soft.
Eight years and 200+ current customers worth of B2B operations have taught us what works — every pattern, every edge case, every conversation. Most of what looks unique to your business turns out to be 90% the same as others. We’ve already solved it.
Small is the strategy. The right people, multiplied by AI and the platform itself, lets us move faster and stay closer to customers than a 200-person SaaS org ever could. The same team that builds Turis works with customers day-to-day. No outsourcing, no offshore support tier.
Customers talk to the people who can change the product. Not a CSM hand-off chain. Decisions are fast because the chain is short — and the engineer who built the feature is the one answering your question about it.
Every release ships forward. The platform stays current automatically — weekly releases, multiple major versions per quarter. No custom project to maintain, no fork to fall behind. You stay on the latest, always.
03 / Turnkey
Most B2B platforms are sold as projects — discovery, scoping, custom development, six to eighteen months of work, then ongoing maintenance forever. Enterprise teams often come to us after one of those projects has stalled or failed. Turis is the opposite path. A turnkey platform that covers the 90% of B2B logic businesses share, without the project that comes with custom development.
Custom platforms need heavy upfront development investment before they ship a single order. Turis is subscription-priced from day one. No SOW, no scope-creep cycle, no six-figure invoice before go-live.
Most Turis customers go live in under eight weeks. Some in days. A custom platform takes 6–18 months on a good day, and often misses the original timeline by quarters.
Custom platforms need constant updates, security patches, developer support, and an in-house team to keep them alive. Turis handles all of it. You stay current automatically.
Built from how 200+ B2B businesses actually operate rather than from a feature spec. Customer-specific pricing, MOQs — the smallest quantity a given customer may buy — credit terms, EDI and ERP integration are all in the platform itself.
04 / In practice
To Øl ships beer into 50+ countries. They use every part of Turis — the storefront for direct accounts, Vision for the emails and PDFs, EDI for the large Danish retail chains. One platform, every channel.
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. We’ve saved on administration to the capacity of at least one full-time sales role.”
05 / Where we are today
06 / Built for enterprise
Your data, your customers’ data, your pricing — on infrastructure built for it. No “request a security questionnaire” gate; the basics are public.
Reliable performance you can count on, contractually backed.
Hosted on infrastructure that meets SOC 2 and ISO 27001 standards for data protection and security controls.
Automated, redundant. Your data is recoverable to two points per day.
Multi-user accounts with granular permissions. Match the structure of your organisation.
Turis ApS — Capella House, Indiakaj waterside, Copenhagen, Denmark. Registered with Danish company number 39658607. The whole team works from one building.
Don’t take our word for it
Everything above this line is us describing ourselves. Here is where to go and read something we did not write.
Independent reviews
4.8 / 5
G2 verifies that a reviewer actually uses the product and we cannot edit or remove what they write.
Read the dates while you are there. A good number of those reviews were written between 2021 and 2023, which means they describe a Turis with no Vision, no Tippy, no Pulse, no Orbit and no EDI. They are fair about what the product was. They are not a description of what you would buy today.
Customers, in their own words
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Named brands, what they sell, where they are, how orders reach them and what changed. These sit on our own site, so treat them as sourced rather than independent — the words are theirs and the names are real, but we chose which ones to publish.
Where we have not measured a change with a customer, the story says so and carries no number. That is why some of them are short.
Talk to us
30 minutes. We’ll show you Turis built around a brand similar to yours, walk through the actual order workflow, and answer your questions.
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