Turn real B2B buying signals into timely, relevant communication that drives reorders, recovers checkouts, and re-engages accounts going quiet — directly from Turis, not a separate ESP.
What Pulse runs on
Pulse doesn’t blast a calendar. It listens to what your customers are actually doing in Turis and fires the right message at the right time — automatically.
Acme normally reorders every 28 days. It’s been 35.
Buyer looked at 4 SKUs, didn’t add to cart.
€2,400 cart, idle for 2 hours mid-checkout.
No order activity in 60 days. Trend rising before that.
Why it’s not a separate ESP
Most B2B email automation lives in a separate tool — Klaviyo, Mailchimp, Marketo — connected to your storefront via a CSV upload from last week. Pulse runs where the buying happens. Same tenant, real-time signals, no sync lag.
In their words
Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
Quick answers
No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.
Only if they want a self-serve storefront. Customers who order by email or EDI can keep doing exactly that — Vision captures their POs (PDFs, CSVs, XMLs), and your team reviews. We meet customers where they already buy.
Yes — that’s what Pulse is for. Turn customer order & behaviour data into automated emails to trigger reorder reminders, follow up on browse-without-buy, recover stalled checkouts, and re-engage accounts going quiet.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to a live B2B website in five days.
Get started · AI-powered B2B commerce