A basket left behind
did
They filled it and did not check out. The one signal where the customer has already told you exactly what they want.
Marketing email automation Comes with your plan
Each buyer gets their own email, triggered by how they are buying
Pulse emails your buyers when their own behaviour says it is time — a basket left behind, a reorder that has not come, an account gone quiet. Because it lives inside Turis, the email is built at the moment it sends: their contract prices, your live stock, and a basket already filled with what they usually take.
Live product, your order flow, no slide deck. · 14 days, no credit card needed.
What sets it off
It acts on what your buyers do — and on what they don’t
Any email tool can react to something that happened; an event arrives and it fires. Reacting to something that didn’t happen is harder, because you have to know what normal looks like for that particular customer — and that is in the order book.
A reorder that is late
didn’t
Measured against that account’s own rhythm rather than a generic thirty days. Somebody who orders every four weeks and is at nine is late; somebody who orders twice a year is not.
An account winding down
didn’t
Still ordering, but less, or fewer lines than they used to take. The slow one nobody catches by eye, because nothing has actually stopped.
Something back in stock
did
They wanted it when you did not have it. The window where that email is worth sending is short and nobody remembers it unaided.
A new buyer, or a quiet one
did
A first account created, or one that has gone silent long enough to be worth a word.
Launching a collection
The accounts that get the email are the accounts that get the access
Open AW26 early to your best twenty accounts and it is one job rather than two. Pick who should see it; they get the announcement and the collection opens to exactly them, with preorder inside the email.
Writing the thing
You know what you want to happen. It knows what that email looks like
Most people setting this up are not marketers. They know they want their best accounts to preorder the new collection — and have no idea what that email should say, or in what order.
- Your products come with it.
- Drop in a product block and it pulls the real thing — image, name, and the price that recipient actually pays. You are not exporting a product feed to an email tool and hoping the prices are current.
- And nothing goes out by accident.
- Everything starts as a draft. Audience, template and automation are all created switched off, and stay that way until somebody turns them on.
Getting started
Five of these set themselves up. You decide when they go live
Automated email rarely underperforms in wholesale because the software couldn’t do it. It underperforms because nobody ever set it up. Each of these creates its own audience, template and automation — as drafts.
Cart recovery
They filled a basket and left
Two hours later
Reorder reminder
Their usual order has not come
When they pass their own cadence
Win back
They used to buy and stopped
A day after going quiet
Welcome a new buyer
A new account just signed up
Immediately
Post-purchase
They ordered, and there is more that pairs with it
Three days after
And for everything else, three ways to decide who gets it
1Describe it
Say who you want in plain language — “buyers who looked at the outerwear range but haven’t ordered since March” — and it builds the segment.
2Build it with conditions
When you know exactly: order value, last order date, products bought, products never bought, region, price list.
3Hand-pick
Sometimes the list is twelve accounts you already have in your head, and the fastest thing is to choose them.
Before you switch it on
These are your customers, not a mailing list
The people receiving these are named buyers at accounts worth real money to you. Over-mailing them does not cost an unsubscribe, it costs a relationship — which is why the controls matter more here than they do for a consumer newsletter.
Consent before anything sends
Turn it on and nothing goes to a buyer who has not agreed to it. There is a consent form you can publish, a checkbox on the set-password page, and a live count of who has consented so far.
A ceiling across everything
Each automation is reasonable on its own. The risk is the sum of them, so the cap is on the buyer rather than the campaign: no more than this many emails a day, whatever fires.
A list that never gets emailed
Addresses excluded regardless of what any automation thinks. Because sometimes the answer is simply never, and it should not depend on someone remembering.
You send from your own address, and you set the attribution window — how many days after a click a resulting order still counts as coming from that email. It ships at 7 days.
Three things read the same signals
An account goes quiet. Who does something about it?
Pulse and Orbit genuinely notice the same things — that is not a coincidence, they read the same order data. What separates them is who acts, and whether anything leaves your building.
| Product | What it does about it | Who’s involved | What your customer sees |
|---|---|---|---|
| Pulse | Emails the customer |
Nobody — it runs on its own |
What your customer sees
An email, on the rules you set |
| Orbit | Puts the account in front of a rep |
A salesperson, each morning |
What your customer sees
Nothing, until that rep picks up the phone |
| Tippy AI | Does a job you asked for |
Anyone, when they have a task |
What your customer sees
Nothing. The work stays inside Turis |
- Most brands run both, on different accounts.
- Automated nudges across the long tail, where nobody was ever going to make the call anyway — and a rep’s phone call on the twenty accounts that carry the quarter, where an automated email would be the wrong gesture entirely.
What it costs
Pulse comes with your plan
There is no separate Pulse subscription and nothing to add on. Every B2B Storefront, Vision and Turnkey EDI plan includes it — how much you can send is the part that varies by plan, and we will tell you where your volume lands on the first call rather than after you have signed. See what the platform costs →
Before you turn it on
The questions that come up first
Mostly about consent, sending, and whether this replaces what you already have.
Do we have to stop using our current email tool?
No, and most brands don’t. Pulse works from your order book, so it can only talk to people who have an account or have bought something. A general newsletter list with subscribers who have never ordered is a different job, and your existing tool is better at it. Where the two overlap — anything aimed at buyers who actually buy from you — this one knows things yours cannot.
What is a magic link, and is it safe?
It is a sign-in link unique to that buyer and that email, so tapping the button in a reorder reminder takes them straight to their own basket instead of a password screen. It is the same mechanism behind “email me a login link” on any modern service — single use, time limited, and tied to the account it was sent to. You can turn it off if you would rather everybody signed in the usual way.
Do our buyers have to consent first?
That is up to you, and there is a switch for it. Turn consent on and nothing sends to a buyer who has not agreed — with a consent form you can publish, an option to collect it when a customer sets their password, and a running count of who has agreed so far.
What stops us over-emailing an account?
A frequency cap that applies to the buyer rather than to any one campaign. Each automation is sensible on its own; the risk is all of them firing in the same week, so the ceiling sits across the lot. There is also a suppression list for addresses that should never receive anything, whatever any automation concludes.
Who does it send from?
Your own sending address, set up once. The emails come from you. We are nowhere in the from-line.
How do you know an order came from an email?
You set the attribution window — how many days after a click an order still counts as having come from that campaign. It ships at 7 days and you can change it. Worth setting deliberately before you judge any campaign, because the number moves a lot with that one setting.
Can we send a normal campaign to everybody?
Yes. A new collection, a price list update, a trade show invitation — build the audience and send it. The triggered emails are the part that runs without you; the rest works like any campaign tool, except that the products, prices and access come from the same place as everything else.
How is this different from Orbit?
Pulse emails the customer automatically. Orbit puts the account in front of a person. They notice the same things and do opposite jobs with them, which is why most brands run both — automated across the long tail, a rep on the accounts that carry the quarter.
What does it cost?
It comes with your plan. There is no separate subscription; how much you can send varies by plan, and we will tell you where your volume lands on the first call.
| They’ll log in to your Turis storefront and order themselves | B2B Storefront | from €299/mo |
|---|---|---|
| They’ll always email a PDF or spreadsheet | Vision | from €199/mo |
| Their procurement team mandates EDI | Turnkey EDI | from €200/mo per partner |
Tippy AI, Pulse and Reports included with every plan. No setup fee. No commission on your sales.
See it with one of your own orders
Send us a real purchase order — a messy one, ideally — and we’ll show you what Turis does with it on the call.
Live product, your order flow, no slide deck. · 14 days, no credit card needed. · No commission on your sales, ever.
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