Orbit is Turis’ native commercial workspace for B2B sales teams. It brings customer intelligence, AI-prioritised opportunities, pipeline and customer-specific order creation into one place — built to win the complex, high-value orders a self-service storefront won’t close on its own.
More than a CRM
Traditional CRMs are built around maintaining records. Orbit is built around generating orders. Customer management, commercial intelligence, prioritised opportunities, pipeline and order creation live in one place — designed for the realities of B2B commerce, not generic contact admin.
Because Orbit is native to Turis, all of this is already there — no separate CRM integration, no rebuilding data by hand.
Built for the people who carry the number: sales reps managing assigned accounts, key account managers on strategic customers, and sales leaders running the pipeline — whether direct sales is your whole model or runs alongside a self-service Storefront.
Insight, then action
Orbit connects insight and execution. It does not stop at showing you information — it moves you from a signal to a sent order without switching tools.
Orbit scores your accounts on real behaviour and history, then surfaces the ones worth your time — no scrolling an unfiltered list.
Every opportunity explains itself: an overdue reorder, a change in buying pattern, fresh storefront interest, a signal you would have missed.
A clear recommended move for each account, with the commercial context you need to act on it appropriately.
Build the quote right there — correct products, prices and terms already applied — and send it for acceptance.
Next Moves
Orbit’s AI analyses order patterns, behaviour and account activity continuously, scores every account, and hands you a ranked shortlist of who to work — each move carrying the reason it surfaced, so you act with context, not guesswork.
A move can appear because
From any move, start the order or offer without leaving the context that created it.
See Next Moves on your accounts
Order Builder
B2B orders carry customer-specific catalogues, contracted prices, discounts, restrictions and tax rules. Turis already handles all of it — Order Builder brings the same rules and data into the salesperson’s workflow, so orders are accurate without copying between a CRM, a catalogue, a price file and an ordering system.
Actionable AI Paste an email thread, a purchase order or an unstructured request and Orbit drafts the order for you — the customer, the lines and the prices, ready to review.
Accept the quote and the deal moves to Won, the order continues into your ERP through your existing Turis setup — one connected path from opportunity to fulfilment.
Actionable AI
Not a chatbot bolted onto a CRM. Orbit’s AI does the same job your sales team does — finding opportunities, judging timing and preparing orders — and hands over the result, not a summary.
AI scores every account continuously on order patterns, behaviour and activity — and surfaces the ones worth working now as Next Moves.
No black box. Every recommendation carries the reason it surfaced — an overdue reorder, a browsing buyer, a shift in the account — so you act with context.
Paste an email thread, a purchase order or an unstructured request — AI turns it into a drafted, customer-priced order, ready to review and send.
Teach it what the data can’t show — agreements, history, relationship context. Memories feed straight into Insights and Next Moves.
All of it runs on your own commercial data — customers, orders, prices and live activity already in Turis. Not a generic model guessing about your business.
Customers
Orbit shows each rep the accounts they are responsible for — not an unfiltered company database — with the information that matters to the relationship up front.
In a traditional CRM, the salesperson maintains the record. In Orbit, the record becomes more useful on its own as new commercial activity and data are generated. Less time keeping the system tidy — more time acting on what is inside it.
Orbit reads the account’s own order and activity data and sets structured signals on the record — engagement, lifecycle stage, product segment, value tier — without anyone maintaining a classification by hand. The timeline pulls commercial events and your own added context into one connected history, so you never reconstruct an account across separate tools.
Insights
Orbit continuously groups customers and products by how they actually perform, so patterns, changes and opportunities are visible without anyone maintaining a spreadsheet of segments.
Native to Turis Segments built in Orbit don’t stay in Orbit. Hand a segment to Pulse to build an audience and run relevant communication — no rebuilding it in a separate marketing tool.
Every storefront and email event — an order, an abandoned cart, a page viewed, a quantity changed — streams into Orbit as it happens. It is the same live activity that turns into a scored Next Move, so a browsing buyer or a stalled cart becomes an opportunity on your list, not something you find out about too late.
The full workspace
Relevant capability, not generic CRM bloat. Every area is built around winning orders — and connected to the same Turis data.
Footprint
Orbit plots where you have shipped and sold, using your real order and shipping data. Classify the locations that matter as Doors — the shops and retail points where products actually reach consumers — and separate them from warehouses. A heatmap shows where activity concentrates, and where there is room to grow.
Pipeline
The visual board is familiar; what fills it is not. Deals enter from customer analysis, buying behaviour and Next Moves — not manual data entry. Orders built in Orbit create deals, and when a quote is accepted the deal moves to Won and continues as a Turis order.
Memories
Not every important thing lives in a system. Add historical context, commercial agreements, relationship background or internal notes, and Orbit keeps them in mind when producing Insights and Next Moves — combining structured data with the knowledge only your team holds.
How it fits together
Orbit’s areas are not isolated modules. They are one workflow — insight flows into prioritisation, prioritisation into a built order, and the order into the operations you already run on Turis.
Native Turis data plus the context you add through Memories — a complete, current view of every assigned customer.
Footprint, Insights and live signals surface where the commercial potential and the movement actually are.
Next Moves ranks the accounts to work now and explains why each one earned its place.
Order Builder applies the right products, prices and terms — or drafts the order from an email or PO with AI.
The quote is accepted, the deal is Won, and the order continues into your ERP through Turis.
Connected, not disconnected
Most B2B sales teams work in one of two places today — and both cost them orders.
The disconnected CRM knows names and notes, not commerce. It can’t see what a customer actually buys or pays, every quote is re-keyed into another system, and keeping it in sync with reality is a job in itself.
Working directly in the ERP is where many reps end up, because that’s where products, prices and orders live. But ERPs are built for finance, not selling: no prioritisation, no customer signals, and no way to send a customer a quote and have them accept it.
Orbit is the third option: a sales-first workspace on the same integration backbone the rest of Turis runs on. The ERP connection your operations already trust — Business Central, SAP, NetSuite and the rest of your stack — feeds Orbit live, and every accepted quote flows back as a real order. No re-keying, in either direction.
The bottom line
More won orders from the accounts you already have — and less of the work that never sold anything.
Overdue and drifting accounts surface on their own — before the revenue quietly moves elsewhere.
Records maintain themselves, insights set themselves, and AI drafts orders straight from emails and POs.
Send a customer-specific quote, get acceptance in one click — and it’s a real order in your ERP. No re-keying.
Native to Turis: no CRM migration, no integration project. Your accounts, orders and prices are already in it.
Watch Orbit find the first Next Moves in your own accounts.