Orbit is Turis’ native commercial workspace for B2B sales teams. It brings customer intelligence, prioritised opportunities, pipeline and customer-specific order creation into one place — built to win the complex, high-value orders a self-service storefront won’t close on its own.
More than a CRM
Traditional CRMs are built around keeping records tidy. Orbit is built around generating them. Customer management, commercial intelligence, prioritised opportunities, pipeline and order creation live in one place — designed for the realities of B2B commerce, not generic contact admin.
Because Orbit is native to Turis, all of this is already there — no separate CRM integration, no rebuilding data by hand.
Insight, then action
Orbit connects insight and execution. It does not stop at showing you information — it moves you from a signal to a sent order without switching tools.
Orbit scores your accounts on real behaviour and history, then surfaces the ones worth your time — no scrolling an unfiltered list.
Every opportunity explains itself: an overdue reorder, a change in buying pattern, fresh storefront interest, a signal you would have missed.
A clear recommended move for each account, with the commercial context you need to act on it appropriately.
Build the quote right there — correct products, prices and terms already applied — and send it for acceptance.
Next Moves
Orbit analyses order patterns, behaviour and account activity continuously, scores every account, and hands you a ranked shortlist of who to work — each move carrying the reason it surfaced, so you act with context, not guesswork.
A move can appear because
From any move, start the order or offer without leaving the context that created it.
See Next Moves on your accounts
Order Builder
B2B orders carry customer-specific catalogues, contracted prices, discounts, restrictions and tax rules. Turis already handles all of it — Order Builder brings the same rules and data into the salesperson’s workflow, so orders are accurate without copying between a CRM, a catalogue, a price file and an ordering system.
Actionable AI Paste an email thread, a purchase order or an unstructured request and Orbit drafts the order for you — the customer, the lines and the prices, ready to review.
Accept the quote and the deal moves to Won, the order continues into your ERP through your existing Turis setup — one connected path from opportunity to fulfilment.
Customers
Orbit shows each rep the accounts they are responsible for — not an unfiltered company database — with the information that matters to the relationship up front.
In a traditional CRM, the salesperson maintains the record. In Orbit, the record becomes more useful on its own as new commercial activity and data are generated. Less time keeping the system tidy — more time acting on what is inside it.
Orbit reads the account’s own order and activity data and sets structured signals on the record — engagement, lifecycle stage, product segment, value tier — without anyone maintaining a classification by hand. The timeline pulls commercial events and your own added context into one connected history, so you never reconstruct an account across separate tools.
Insights
Orbit continuously groups customers and products by how they actually perform, so patterns, changes and opportunities are visible without anyone maintaining a spreadsheet of segments.
Native to Turis Segments built in Orbit don’t stay in Orbit. Hand a segment to Pulse to build an audience and run relevant communication — no rebuilding it in a separate marketing tool.
Every storefront and email event — an order, an abandoned cart, a page viewed, a quantity changed — streams into Orbit as it happens. It is the same live activity that turns into a scored Next Move, so a browsing buyer or a stalled cart becomes an opportunity on your list, not something you find out about too late.
The full workspace
Relevant capability, not generic CRM bloat. Every area is built around winning orders — and connected to the same Turis data.
Footprint
Orbit plots where you have shipped and sold, using your real order and shipping data. Classify the locations that matter as Doors — the shops and retail points where products actually reach consumers — and separate them from warehouses. A heatmap shows where activity concentrates, and where there is room to grow.
Pipeline
The visual board is familiar; what fills it is not. Deals enter from customer analysis, buying behaviour and Next Moves — not manual data entry. Orders built in Orbit create deals, and when a quote is accepted the deal moves to Won and continues as a Turis order.
Memories
Not every important thing lives in a system. Add historical context, commercial agreements, relationship background or internal notes, and Orbit keeps them in mind when producing Insights and Next Moves — combining structured data with the knowledge only your team holds.
How it fits together
Orbit’s areas are not isolated modules. They are one workflow — insight flows into prioritisation, prioritisation into a built order, and the order into the operations you already run on Turis.
Native Turis data plus the context you add through Memories — a complete, current view of every assigned customer.
Footprint, Insights and live signals surface where the commercial potential and the movement actually are.
Next Moves ranks the accounts to work now and explains why each one earned its place.
Order Builder applies the right products, prices and terms — or drafts the order from an email or PO with AI.
The quote is accepted, the deal is Won, and the order continues into your ERP through Turis.
See it in orbit
Bring your accountsReal customers, order history, your own products and prices.
See your Next MovesOrbit scores the accounts and shows where the revenue is.
Build a live orderTurn a move into a customer-specific quote, start to finish.
No commitment — see Orbit run on your own customers and orders.