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Can Turis handle your B2B business? Try us.

Skip the brochure. Type what hurts — channels, ERP, retailers, the messy bits — and our agent will tell you straight whether Turis fits.

Real answers, not a sales pitch No signup Prefer a human? Book a demo

Brands modernising their B2B on Turis

MoebeHeal'sOrtliebTo ØlErgobabyBuddyFLSKPetgoodNaturligolieOriginal CoffeePlanet EclipseLouise RoeLalabyWittAabenFiddles
4.8/ 5 on G2
Across operations leads, founders, and B2B managers — published reviews on G2.
8weeks
Most Turis customers launch their B2B storefront in under eight weeks.
from €199per month
Modular pricing — Vision from €199, Storefront from €299, EDI from €200/mo. No commission.
Hyperautomation
Connects every system you already run — ERPs, payments, finance, fulfilment, marketing — and 9,000+ apps via our directory.

The platform · AI-powered

Your B2B customers don’t order in the same way. They never will.

Run every order in (Storefront, Vision, EDI) — then grow each customer with Tippy AI’s 1:1 insights and Pulse’s data-driven email. Same Turis tenant, same data, two halves of the same platform: ops + growth.

Vision · Order capture

Automatically turn text-based POs into clean digital orders in minutes.

Vision converts PDFs, CSVs, XMLs and more into clean digital orders that are ready to flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.

Vision · ingests PDF · CSV · XML Ready to use
Hi team,
Please get the following over to us by end of week:
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to Wynyard depot. PO #8841.
Ready to reviewPO #8841 · Wynyard
  • House Blend · 250g12 cases$1,440.00
  • Decaf · 1kg6 cases$1,080.00
  • Cold Brew Concentrate24 units$720.00

B2B Storefront

Customer-specific, from the first click.

At login, Turis applies the right pricing, products, availability, and buying rules for each customer — so they see information they can rely on.

Briar & Co.Tier B · −18%
Acme WholesaleTier A · −22%
Halberd & HareTier C · −12%

Turnkey EDI

EDI ordering built directly into your B2B platform.

Everything you need to receive and handle EDI orders from your buyers — without middleware or technical implementation.

850
Turis
ERP

Tippy AI · 1:1 insights

Analytics on a per-customer level.

“Which accounts are going quiet?” “Where’s growth hiding?” Tippy surfaces the right moves account-by-account — analytics that suggest, not just report.

Rated by customers

4.8/ 5 on G2

Across operations, founders, and B2B managers — published reviews on G2.

Pulse · Data-driven email

Stop mass-mailing. Send what matters.

Reorder reminders timed to each customer’s cadence. Stalled-checkout nudges that reference the actual cart. Re-engagement before accounts go silent. Every send anchored to real Turis data — not a calendar.

Explore the platform

Four products, one continuous workflow.

Most teams start with one — usually Storefront or Vision — and add the others as their channels expand. Same Turis tenant, no replatforming.

Your B2B storefront. Without a major project.

A B2B storefront that’s easy to use and handles wholesale complexity — without plugins, development, or a year-long implementation cycle. At login, Turis applies the right pricing, products, availability, and buying rules for each customer.

  • Customer-specific catalogs & pricing
  • Volume price breaks, MOQs, case packs
  • Net 30/60, prepayment, BNPL
  • Multi-region, multi-language, multi-site accounts
Explore Storefront →

Turn text-based POs into clean digital orders.

Vision converts PDFs, CSVs, XMLs and more into clean digital orders that flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.

  • Ingests PDFs, CSVs, XMLs and more
  • Three intake paths: email, API, file upload
  • Zero buyer change required
  • Approval rules for price, fields, SKUs, tax
See Vision →

EDI ordering built directly into your platform.

Everything you need to receive and handle EDI orders from your buyers without middleware or technical implementation. Pre-built support for common retail EDI formats — Turis adapts to each partner’s specs.

  • X12, EDIFACT and more — built-in translator
  • Walmart, Tesco, Coop and others pre-mapped
  • Full order cycle: 850, 856, 810, 997
  • Secure VAN-network · encrypted transmissions
See EDI →

The right message, the right time.

Turn real B2B buying signals into timely, relevant communication that drives reorders, recovers checkouts, & activates accounts — directly from Turis.

  • Reorder reminders by actual cadence
  • Browse-without-buy follow-up
  • Stalled-checkout recovery referencing the cart
  • Re-engage accounts going quiet
See Pulse →

From inbox to ERP

Four steps. Most happen automatically.

The same flow runs whether the order arrives by email, through your storefront, or as an EDI document — it’s the routing that differs, not the result.

Step 1 · Capture

An order arrives, any way.

Storefront cart, forwarded email, EDI 850 — all land in the same inbox, side-by-side, tagged by channel.

Step 2 · Extract

Read, matched, priced.

Vision AI extracts SKUs and quantities from anything unstructured, matches your live catalog, and applies the right tier price for that customer.

Step 3 · Approve

Reviewer in the loop, always.

Edit anything; approve in one click. Nothing leaves Turis until a person says so — even at scale.

Step 4 · Sync

Out to your ERP.

Approved orders sync to NetSuite, SAP, Business Central, Dynamics, Microsoft 365 — whatever you’re running.

From: orders@northwindfoods.com Today · 09:14
Hi team,
Please get the following over to us by end of week:
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to our Wynyard depot. PO #8841.
Extracting · Vision AI 1.4s
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to Wynyard depot. PO #8841.
Matched against catalogPO #8841 · Wynyard
  • House Blend · 250g12 cases$1,440.00
  • Decaf · 1kg6 cases$1,080.00
  • Cold Brew Concentrate24 units$720.00
3,240$
Order ready for review. One click to approve.
Turis
NetSuite
Turis
Business Central
Turis
SAP

Synced as a confirmed sales order — every field where you expect it.

AI · at the core

Every part of Turis ships with AI built in.

Turis is an AI-native B2B platform — not a legacy system with an AI bolt-on. Tippy is the agent. Vision reads. Pulse activates. New products ship with AI capabilities from day one, and existing surfaces get smarter every release.

The agent

Tippy AI

Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.

Meet Tippy
The reader

Vision

Reads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.

See Vision
The activator

Pulse

Sends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.

About Pulse

And there’s more on the way. AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI”; the platform compounds.

In their words

Rated 4.8/5 on G2 by the brands running their B2B on Turis.

Hear directly from the teams who’ve moved their B2B operations onto Turis.

“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer.”

JM
Jason McKeown Trade & Interior Design Manager · Heal’s
Read the case

“Intuitive platform, constant further development, outstanding service.”

AK
Anne Kalmutzki Senior Digital Project Manager · ORTLIEB
Read the case

“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”

CB
Chris Bell Head of IT · Planet Eclipse
Read the case

How we compare

All included. No surprises.

The same set-up at Turis is a modular monthly subscription starting from €199. With Shopify Plus, you start at €2,280 — before plugins, development, and migration.

What’s included Turis Shopify Plus Magento / custom
Platform monthly subscription From €199 From €2,280 Build & run
Customization & development No need €35–55/hr Build it yourself
Data migration €0 Add-on service Bespoke
Apps & plugins €0 Add-on service Open source
Implementation fee €0 Add-on service Add-on service
Commission fee on your sales €0 0.2% per transaction €0
Time to launch Under 8 weeks Minimum 90 days Months to a year
Cancellation policy 3 months 1–3 year term N/A

Turis pricing

Three modules. Pick what fits today.

Pricing depends on integration complexity, monthly order volume, and the level of support you need. Most customers land between €599–€1,500/month for their full setup.

B2B Storefront

from €299/ mo

A branded portal where your buyers log in, see their pricing, and place orders that flow straight into your ERP. One-click reorders, backorders, real-time stock.

  • Core · €299/mo · up to €50k/mo order volume
  • Growth · €599/mo · up to €150k/mo
  • Advanced · €999/mo+ · €150k+ /mo
  • Customer-specific pricing & catalogs
  • Live in under 8 weeks
Scope this with us

Vision Order Capture

from €199/ mo

Buyers keep emailing POs and spreadsheets. Vision reads them, extracts line items, and creates ERP-ready orders automatically.

  • 1–100 orders · €199/mo
  • 101–200 orders · €299/mo
  • 201–300 orders · €399/mo
  • 301+ orders · custom pricing
  • Approval rules & ERP sync included
Scope this with us

EDI Automation

from €200/ mo

Connect to retail and enterprise buyers who require EDI. We handle GLN registration and partner onboarding.

  • Monthly base · from €200/mo
  • One-time setup · GLN + partner onboarding (quoted)
  • Volume & integration · scaled to needs
  • X12, EDIFACT, 850/856/810/997 supported
  • Secure VAN-network
Scope this with us

Questions, answered

Anything we should clear up?

Yes — Turis gives you a dedicated B2B storefront on your own subdomain, separate from your B2C site. Each customer logs in to their own version with the right pricing, products, and buying rules.

No. Turis pulls customer data, price lists, and availability from your source system (ERP, accounting, or your B2C platform) so each customer sees the correct products and pricing — no double-entry.

Yes. Turis is designed for wholesale complexity — case-pack / MOQ enforcement, customer-specific price lists, volume price breaks, pre-orders and backorders, multi-region and multi-language, multi-site customer accounts, order approval workflows.

Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to live B2B website in five days.

Microsoft Business Central, SAP, Infor M3, Visma Net ERP, Rackbeat, Uniconta, Xero — plus Adyen, Stripe, PayPal, Square, and Revolut Business for payments. See all integrations.

Three modules, each with their own tiers: B2B Storefront (€299–€999/mo), Vision Order Capture (€199–€399/mo), EDI Automation (from €200/mo). All included — no setup fees, no plugin fees, no commission on your sales. See full pricing.

Get started · AI-powered B2B commerce

Run every B2B order in. Grow every customer out.

Book demo → Start free trial