B2B Storefront
Customer-specific, from the first click.
At login, Turis applies the right pricing, products, availability, and buying rules for each customer — so they see information they can rely on.
Live agent
Ask the Turis agent anything · answers in seconds
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Can Turis handle your B2B business? Try us.
Webshop. PDF orders. EDI mandates. Pricing chaos. Ask the agent.
Try:
Brands modernising their B2B on Turis
The platform · AI-powered
Your B2B customers don’t order in the same way. They never will.
Some buyers prefer email or PDF. Big retailers mandate EDI. Reps, marketplaces, and configurators each bring their own format. Turis covers them all.
Vision · Order capture
Text-based POs into clean digital orders.
Vision converts PDFs, CSVs, XMLs and emails into clean orders that flow into your ERP. Buyers keep emailing; you get structured orders in one place.
Email with PO
Buyer sends PO by email
Turnkey EDI
EDI ordering built directly into your B2B platform.
Everything you need to receive and handle EDI orders from your buyers — without middleware or technical implementation.
850
Turis
ERP
Pulse · Data-driven email
Stop mass-mailing. Send what matters.
Reorder reminders timed to each customer’s cadence. Stalled-checkout nudges that reference the actual cart. Re-engagement before accounts go silent. Every send anchored to real Turis data — not a calendar.
Reports · Operating data, live
Live data. No CSV exports.
Sales by channel, customer, region, tier — straight from the platform. No nightly export, no warehouse delay, no separate BI seat to buy.
Tippy AI · 1:1 insights
Analytics on a per-customer level.
“Which accounts are going quiet?” “Where’s growth hiding?” Tippy surfaces the right moves account-by-account — analytics that suggest, not just report.
4.8/ 5 on G2
Across operations leads, founders, and B2B managers — published reviews on G2.
8weeks
Most Turis customers launch their B2B storefront in under eight weeks.
from €199per month
Modular pricing — Vision from €199, Storefront from €299, EDI from €200/mo. No commission.
Hyperautomation
Connects every system you already run — ERPs, payments, finance, fulfilment, marketing — and 9,000+ apps via our directory.
Explore the platform
One platform for every B2B order — however it comes in.
Most teams start with one — usually Storefront or Vision — and add the others as their channels expand. Same Turis tenant, no replatforming.
Your B2B storefront. Without a major project.
A B2B storefront that’s easy to use and handles wholesale complexity — without plugins, development, or a year-long implementation cycle. At login, Turis applies the right pricing, products, availability, and buying rules for each customer.
- Customer-specific catalogs & pricing
- Volume price breaks, MOQs, case packs
- Net 30/60, prepayment, BNPL
- Multi-region, multi-language, multi-site accounts
Turn text-based POs into clean digital orders.
Vision converts PDFs, CSVs, XMLs and more into clean digital orders that flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.
- Ingests PDFs, CSVs, XMLs and more
- Three intake paths: email, API, file upload
- Zero buyer change required
- Approval rules for price, fields, SKUs, tax
EDI ordering built directly into your platform.
Everything you need to receive and handle EDI orders from your buyers without middleware or technical implementation. Pre-built support for common retail EDI formats — Turis adapts to each partner’s specs.
- X12, EDIFACT and more — built-in translator
- Walmart, Tesco, Coop and others pre-mapped
- Full order cycle: 850, 856, 810, 997
- Secure VAN-network · encrypted transmissions
The right message, the right time.
Turn real B2B buying signals into timely, relevant communication that drives reorders, recovers checkouts, & activates accounts — directly from Turis.
- Reorder reminders by actual cadence
- Browse-without-buy follow-up
- Stalled-checkout recovery referencing the cart
- Re-engage accounts going quiet
From inbox to ERP
Four steps. Most happen automatically.
The same flow runs whether the order arrives by email, through your storefront, or as an EDI document — it’s the routing that differs, not the result.
Step 1 · Capture
An order arrives, any way.
Storefront cart, forwarded email, EDI, anything — all land as digital orders, side-by-side, tagged by channel.
Step 2 · Extract
Products, pricing, terms, applied.
Turis extracts orders from SKUs and anything unstructured, matches your live catalog, and applies the right tier price for that customer.
Step 3 · Approve
Approve manually, or automate approval fully.
Edit anything; approve in one click. Nothing leaves Turis until a person says so — unless you allow it to.
Step 4 · Sync
Out for fulfillment.
Approved orders sync to NetSuite, SAP, Business Central, Dynamics, Microsoft 365 — whatever you’re running.
From: orders@northwindfoods.com
Today · 09:14
Hi team,
Please get the following over to us by end of week:
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to our Wynyard depot. PO #8841.
Extracting · Vision AI
1.4s
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to Wynyard depot. PO #8841.
Matched against catalogPO #8841 · Wynyard
- House Blend · 250g12 cases$1,440.00
- Decaf · 1kg6 cases$1,080.00
- Cold Brew Concentrate24 units$720.00
3,240$
Order ready for review. One click to approve.
Turis
NetSuite
Turis
Business Central
Turis
SAP
Synced as a confirmed sales order — every field where you expect it.
AI · at the core
Every part of Turis ships with AI built in.
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
The agent
Tippy AI
Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.
Meet Tippy
The reader
Vision
Reads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.
See Vision
The activator
Pulse
Sends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.
About PulseIn their words
Rated 4.8/5 on G2 by the brands running their B2B on Turis.
Hear directly from the teams who’ve moved their B2B operations onto Turis.
Dynamic pricing at scale
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
Growth without headcount
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
Easier means more orders
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
Beats Shopify on the basics
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
How we compare
All included. No surprises.
The same set-up at Turis is a modular monthly subscription starting from €199. With Shopify Plus, you start at €2,280 — before plugins, development, and migration.
What’s included
Turis
Shopify Plus
Magento / custom
Platform monthly subscription
From €199
From €2,280
Build & run
Customization & development
No need
€35–55/hr
Build it yourself
Data migration
€0
Add-on service
Bespoke
Apps & plugins
€0
Add-on service
Open source
Implementation fee
€0
Add-on service
Add-on service
Commission fee on your sales
€0
0.2% per transaction
€0
Time to launch
Under 8 weeks
Minimum 90 days
Months to a year
Cancellation policy
3 months
1–3 year term
N/A
Turis pricing
Three modules. Pick what fits today.
Three independent modules — buy one, two, or all three. Each is priced on its own. Most full setups land between €599–€1,500/month.
B2B Storefront
from €299/ mo
A branded portal where your buyers log in, see their pricing, and place orders that flow straight into your ERP. One-click reorders, backorders, real-time stock.
- Core · €299/mo · up to €50k/mo order volume
- Growth · €599/mo · up to €150k/mo
- Advanced · €999/mo+ · €150k+ /mo
- Customer-specific pricing & catalogs
- Live in under 8 weeks
Vision Order Capture
from €199/ mo
Buyers keep emailing POs and spreadsheets. Vision reads them, extracts line items, and creates ERP-ready orders automatically.
- 1–100 orders · €199/mo
- 101–200 orders · €299/mo
- 201–300 orders · €399/mo
- 301+ orders · custom pricing
- Approval rules & ERP sync included
EDI Automation
from €200/ mo
Connect to retail and enterprise buyers who require EDI. We handle GLN registration and partner onboarding.
- Monthly base · from €200/mo
- One-time setup · GLN + partner onboarding (quoted)
- Volume & integration · scaled to needs
- X12, EDIFACT, 850/856/810/997 supported
- Secure VAN-network
Questions, answered
Anything we should clear up?
Yes — Turis gives you a dedicated B2B storefront on your own subdomain, separate from your B2C site. Each customer logs in to their own version with the right pricing, products, and buying rules.
No. Turis pulls customer data, price lists, and availability from your source system (ERP, accounting, or your B2C platform) so each customer sees the correct products and pricing — no double-entry.
Yes. Turis is designed for wholesale complexity — case-pack / MOQ enforcement, customer-specific price lists, volume price breaks, pre-orders and backorders, multi-region and multi-language, multi-site customer accounts, order approval workflows.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to live B2B website in five days.
Microsoft Business Central, SAP, Infor M3, Visma Net ERP, Rackbeat, Uniconta, Xero — plus Adyen, Stripe, PayPal, Square, and Revolut Business for payments. See all integrations.
Three modules, each with their own tiers: B2B Storefront (€299–€999/mo), Vision Order Capture (€199–€399/mo), EDI Automation (from €200/mo). All included — no setup fees, no plugin fees, no commission on your sales. See full pricing.
Get started · AI-powered B2B commerce