Your biggest customers won’t change how they buy because you launched a portal. Turis captures every order — storefront, EDI, email, PDF, Excel — and turns all of it into structured sales orders. The storefront stays central; the rest stops being manual work.
Book a demo01 / Today
The webshop strategy makes sense on paper. Build a portal, give customers login access, automate ordering. And it works — for the customers who’ll use it. The problem is your biggest accounts often won’t. Procurement systems are embedded. Approval chains are baked in. Buyers send the same Excel sheet they’ve sent for five years. Smaller customers move to the portal; large strategic accounts keep ordering manually — and your sales team becomes the integration layer between their inbox and your ERP.
You don’t have a webshop problem. You have an order intake problem.
02 / The Turis approach
The storefront is still the best channel for the customers who’ll adopt it — self-serve, customer-specific pricing, fewer support calls. But you don’t have to force every customer through it. Turis runs three intake channels side by side, all writing into the same structured sales order, all flowing into your ERP. You meet customers where they already order — and the order desk doesn’t grow to match.
Storefront. Self-serve portal for the customers who want it — customer-specific pricing, MOQs, repeat orders, payment terms. The channel of choice for most small and mid accounts.
Vision. AI captures PDF, email and spreadsheet orders. No templates, no retyping — Vision reads what the customer sent and produces a structured sales order ready for review.
EDI. Native EDI for the large customers whose procurement systems aren’t going anywhere. We run it in-house — no partner queue, no per-transaction surprises.
03 / What changes
Forcing behaviour change across a large B2B customer base rarely works — and the customers with the most buying power are usually the least likely to change. The shift is to stop fighting that, and start capturing every order regardless of channel.
Force webshop adoption
Meet customers where they order
04 / What you get
For the customers who'll use it, the portal is still the best channel — self-serve, fewer calls, faster reordering. Turis just stops the conversation ending there.
EDI runs natively. Email PDFs go through Vision. The customer doesn't change how they buy — and you stop losing the order to manual entry.
The orders that used to land in a sales rep's inbox become structured sales orders the moment they arrive. Reps spend their day on customers, not on data entry.
When new orders mean new channels, the team doesn't have to grow with them. Add Vision, add EDI, add another region — same order pipeline.
05 / From Turis customers
The customers who get the most out of Turis aren’t running one channel — they’re running all of them. Storefront for the self-serve buyers, Vision for the PDF and email hold-outs, EDI for the procurement-driven accounts.
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. We’ve saved on administration to the capacity of at least one full-time sales role.”
“One order desk, one pipeline — instead of an inbox full of PDFs.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“We chose Turis because they could take it on without it becoming a big internal project. Within a couple of weeks, nearly all functionalities from our previous system were live.”
Ready?
30 minutes. Walk us through how your customers actually order today — webshop, email, PDF, Excel, EDI, phone — and we’ll map it onto Turis on the call. No deck.
Book a demo