Petgood went from initial meeting to live B2B website in 5 days

Five working days. From the first intro call with Turis to a branded, ERP-connected B2B website that Petgood’s retailers could actually order from. That’s the headline — but the back-story is the more interesting part.

Petgood, a Swedish pet-food brand, had outgrown the ad-hoc setup it was running for wholesale. Orders came through whatever channel the retailer preferred — email, phone, a shared spreadsheet — and the team patched it together internally. It worked while the retailer count was small. It wasn’t going to keep working as the brand scaled.

One demo call

The Turis intro call was scoped as a discovery: walk through the platform, see if it fit. By the end of the call the team had seen enough to commit. The product covered the B2B mechanics they needed — customer-specific pricing, account-based catalogs, order pads, ERP sync — and the visual layer was theirs to brand, not a generic template with a logo slot.

What they didn’t want was a multi-quarter platform project with a parallel dev team. Petgood is small enough that “we’ll get to it next year” wasn’t an option — the order desk was already feeling the strain. Turis offered the opposite shape: short scope, fast configuration, the team itself owning the rollout.

Five days, end to end

The five-day timeline broke down roughly like this. Day one: catalog imported, customer accounts set up with their existing pricing structures. Day two: branded storefront live in preview — the wholesale portal looked like Petgood, not like a generic ordering tool. Day three: ERP integration plumbed in and tested with a few orders. Day four: internal team trained on the order desk and customer admin views. Day five: first retailers onboarded, first live orders flowing through.

“From a Turis intro call to a live B2B site — five working days.” That’s the team’s summary, and it set the tone for how the platform fits into Petgood’s operation: a tool that compounds rather than fights for attention.

Branded from day one

The branded storefront mattered more than the speed. A wholesale portal that looks like the brand reads as “this is real” to the retailer — not “this is some platform our supplier signed up for.” Retailers placed orders without the hesitation that a generic-looking ordering tool tends to cause. Onboarding velocity stayed high.

What changed for the order desk

The order desk stopped being a routing hub. Orders now land structured, in one inbox, with the right pricing already applied per customer. The team’s day shifted from “process this PDF, key in that email order” to “make sure the catalog is sharp, follow up on the new retailer pipeline, work with the bigger accounts on range expansion.”

Petgood didn’t need a bigger operations team to handle a bigger retailer base — they needed the platform to absorb the routine traffic so the team could keep focusing on growth. Turis did that from week one.

The pattern, beyond Petgood

The five-day rollout isn’t a marketing claim — it’s a function of the platform shape. When the B2B primitives are already there and the work is configuration rather than custom build, going live in a week is what’s actually achievable. Petgood is the proof point for that shape, not the exception.