FOOD FOR FRIENDS and Turis
Automating B2B eCommerce operations to save time and streamline processes, allowing more time to focus on product development and business growth.
As Food for Friends, the company behind Svendborg Sennepsfabrik, continued to grow, it became clear they needed to automate their B2B operations to match their ambitions. The founders, deeply passionate about personally crafting and perfecting each of their mustard products, as well as innovating new ones, recognized the importance of freeing up time to focus on what they love most: creating exceptional, handmade flavors that stand out.
The problem
As a growing business, Food for Friends faced inefficiencies in manually processing B2B orders via email. With a product range of almost 50 items, they wanted a streamlined solution that would automate their B2B operations, help them save time, and reduce B2B order management complexity.
The solution
Turis provided Food for Friends with the automation and simplicity they needed. The platform allowed them to take advantage of key features like colli sizes, time-saving order processing, integration with their shipping platform Shipmondo, and accounting system e-conomic platforms. With Turis, they were able to manage their product catalog and streamline orders in one place, removing the hassle of manual email orders.
The results
By using Turis as their go to solution for B2B eCommerce, Food for Friends saved significant time on order processing, allowing them to focus more on growing their business. The integrated shipping and accounting tools reduced operational friction, while credit card payment options and colli-size management added convenience for both the business and its retailers. Food for Friends quickly transitioned to a more efficient B2B operation, setting the stage for future growth.
FOOD FOR FRIENDS’s Numbers
6
Countries
2019
Year of Foundation
+300
Retailers
Who is FOOD FOR FRIENDS?
Food for Friends started with two best friends, a hot summer, and a wild idea. In 2018, they took a leap of faith and bought a small mustard factory in Svendborg, Denmark, launching the brand Svendborg Sennepsfabrik. With no prior experience but plenty of courage, ambition, and a solid friendship, they embarked on a mustard-making adventure. Their dream? To do for mustard what Johan Bülow did for licorice—create something extraordinary and bring it into the spotlight. Today, Food for Friends is known for its gourmet, handmade mustards under the Svendborg Sennespfabrik brand, made with love, tradition, and the Danish charm.
Crafting with care and respecting traditions
Food for Friends takes pride in the artisanal nature of their production. Every batch of mustard is handmade using traditional methods, ensuring the highest quality and flavor. The founders were trained by experienced mustard makers and stick to those same methods today. They’re not just making mustard; they’re creating a culinary experience for their customers, with every jar carefully crafted to reflect their passion for food.
Flavors rooted in Denmark
Nearly all of their mustard is made using Danish raw materials. The mustard seeds come from the fields of Funen and Jutland, the vinegar is Danish, and the honey is supplied by a local beekeeper. The focus on local sourcing isn’t just about supporting Danish agriculture—it’s about flavor.
They believe that using high-quality, local ingredients gives their mustard an exceptional taste that stands out from the rest. This dedication to quality has now extended to their range of mayos and vinaigrettes, all made with the same passion for flavor and craftsmanship.
Food for Friends
Nurturing B2B Buyers with beautifully crafted Newsletters
Food for Friends knows how to keep their B2B buyers engaged and excited. They’ve mastered the art of creating visually stunning newsletters, packed with great product photography and thoughtful design. But it’s not just about looking good—these newsletters offer real value.
Here’s what makes them stand out:
- Exclusive discounts: B2B buyers get access to special deals and promotions that are only available through the newsletter.
- New product announcements: Whether it’s a brand-new product or an improvement on an old favorite, Food for Friends keeps their retailers in the loop.
- Event updates: Buyers are always informed about upcoming fairs and trade shows where Food for Friends will be present, giving them a chance to connect face-to-face.
- Beautiful design: Every newsletter is thoughtfully designed, with high-quality product photos that make their delicious offerings look irresistible.
This consistent communication, paired with eye-catching visuals, helps Food for Friends nurture their B2B relationships, keeping their buyers informed, engaged, and excited to place new orders.
START FREE TRIAL
Start generating more B2B orders today
Get a free preview. Import products from your B2C store