LOUISE ROE and Turis
Increasing B2B eCommerce efficiency for +40 customer segments with tailored pricing solutions
As Louise Roe grew, it became clear they needed to update their B2B operations. Switching to the Turis platform streamlined their processes, enabling custom pricing for partners, strengthening relationships, and expanding their business across markets.
The problem
Louise Roe needed a B2B eCommerce solution to strengthen relationships with their global distribution partners and simplify the complex process of managing various pricing agreements and manually processing orders across multiple channels.
The solution
Switching to Turis provided Louise Roe with a streamlined B2B platform tailored to their needs. The transition was quick, allowing for automatic data synchronization and easy management of custom pricing for each partner, significantly simplifying B2B operations and reducing order errors.
The results
With Turis, Louise Roe improved partner relationships and reduced technical headaches. The new B2B eCommerce platform enhanced the user experience, allowing partners to easily place orders at their agreed-upon personalized prices, helping the business grow across markets.
LOUISE ROE’s Numbers
+40
Customer segments
+30
Countries
+400
Individual products
Who is LOUISE ROE?
LOUISE ROE is a Danish design and furniture brand founded by the designer Louise Roe. With a deep appreciation for Scandinavian minimalism, Louise Roe’s designs emphasize intricate details that masterfully play with light and shadow, resulting in timeless pieces that radiate elegance and refinement. The brand is renowned for its commitment to high-quality craftsmanship using carefully sourced materials from Europe.
Louise Roe’s vision is deeply rooted in celebrating the beauty of simple, well-crafted objects that add value and elegance to everyday life. Louise collaborates closely with her family members, who share her passion for design and quality.
This family-driven approach ensures that every product reflects their shared values and commitment to excellence. Together, they have built a brand that has gained recognition not only in Denmark but internationally, becoming a go-to name for those seeking sophisticated, contemporary design.
Love for materials and European craftsmanship
At the core of Louise Roe’s work is a genuine love for materials and a deep respect for European craftsmanship. They are committed to blending time-honored techniques with fresh ideas to create pieces that stand the test of time.
Their skilled artisans bring years of experience to every item they make, ensuring that each one tells a story of dedication and detail. The goal is to create work that speaks to those who appreciate the artistry and care that goes into every part of the process.
They are not just making products; they are building strong relationships with the craftsmen who create them. By working closely with their team, they foster open and friendly conversations that help refine ideas and maintain high standards. This collaboration allows them to combine tradition with innovation in a way that feels both natural and meaningful.
Artistic innovation and timeless scandinavian design
Louise Roe presents two distinct projects: The Roe Studio and the S.R. collection, both offering a unique blend of artistic innovation and timeless elegance that elevates interiors and bespoke projects alike.
The Roe Studio, a curated series within the Louise Roe collection, explores alternative techniques, diverse materials, and creative processes, resulting in exclusive, avant-garde pieces born from genuine inspiration.
Meanwhile, the S.R. collection, a collaboration between Sophia and her mother, interior designer Louise Roe Andersen, reimagines classic tableware with a modern twist. This collection features hand-crafted ceramics, mouth-blown glassware, and premium table linens, seamlessly blending feminine and masculine elements with a Scandinavian touch, inspired by Bauhaus and Romanticism.
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