AI-powered platform Storefront · Vision · EDI · Pulse · Tippy AI

Run B2B in. Grow B2B out.

Turis is the AI-powered B2B commerce platform. The Storefront, Vision, and EDI modules capture every order and sync it to your ERP. Tippy AI then surfaces 1:1 growth moves account-by-account — and Pulse sends data-driven emails timed to real buying signals, not a calendar.

4.8/ 5 on G2
Across operations leads, founders, and B2B managers — published reviews on G2.
8weeks
Most Turis customers launch their B2B storefront in under eight weeks.
from €199per month
Modular pricing — Vision from €199, Storefront from €299, EDI from €200/mo. No commission.
Hyperautomation
Connects every system you already run — ERPs, payments, finance, fulfilment, marketing — and 9,000+ apps via our directory.

The platform · AI-powered

Your B2B customers don’t order in the same way. They never will.

Some buyers prefer email or PDF. Big retailers mandate EDI. Reps, marketplaces, and configurators each bring their own format. Turis covers them all.

B2B Storefront

Customer-specific, from the first click.

At login, Turis applies the right pricing, products, availability, and buying rules for each customer — so they see information they can rely on.

The Turis B2B storefront — product catalogue with sort and filter, overlapping callouts of the operator dashboard and a product variants popup.

Vision · Order capture

Text-based POs into clean digital orders.

Vision converts PDFs, CSVs, XMLs and emails into clean orders that flow into your ERP. Buyers keep emailing; you get structured orders in one place.

Email with PO

Buyer sends PO by email

Turnkey EDI

EDI ordering built directly into your B2B platform.

Everything you need to receive and handle EDI orders from your buyers — without middleware or technical implementation.

850
Turis
ERP

Pulse · Data-driven email

Stop mass-mailing. Send what matters.

Reorder reminders timed to each customer’s cadence. Stalled-checkout nudges that reference the actual cart. Re-engagement before accounts go silent. Every send anchored to real Turis data — not a calendar.

Reports · Operating data, live

Live data. No CSV exports.

Sales by channel, customer, region, tier — straight from the platform. No nightly export, no warehouse delay, no separate BI seat to buy.

Tippy AI · 1:1 insights

Analytics on a per-customer level.

“Which accounts are going quiet?” “Where’s growth hiding?” Tippy surfaces the right moves account-by-account — analytics that suggest, not just report.

Brands modernising their B2B on Turis

From inbox to ERP

Four steps. Most happen automatically.

The same flow runs whether the order arrives by email, through your storefront, or as an EDI document — it’s the routing that differs, not the result.

Step 1 · Capture

An order arrives, any way.

Storefront cart, forwarded email, EDI, anything — all land as digital orders, side-by-side, tagged by channel.

Step 2 · Extract

Products, pricing, terms, applied.

Turis extracts orders from SKUs and anything unstructured, matches your live catalog, and applies the right tier price for that customer.

Step 3 · Approve

Approve manually, or automate approval fully.

Edit anything; approve in one click. Nothing leaves Turis until a person says so — unless you allow it to.

Step 4 · Sync

Out for fulfillment.

Approved orders sync to NetSuite, SAP, Business Central, Dynamics, Microsoft 365 — whatever you’re running.

From: orders@northwindfoods.com Today · 09:14
Hi team,
Please get the following over to us by end of week:
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to our Wynyard depot. PO #8841.
Extracting · Vision AI 1.4s
· 12 cases of House Blend, 250g
· 6 cases of Decaf, 1kg
· 24 units of Cold Brew Concentrate
Ship to Wynyard depot. PO #8841.
Matched against catalogPO #8841 · Wynyard
  • House Blend · 250g12 cases$1,440.00
  • Decaf · 1kg6 cases$1,080.00
  • Cold Brew Concentrate24 units$720.00
3,240$
Order ready for review. One click to approve.
Turis
NetSuite
Turis
Business Central
Turis
SAP

Synced as a confirmed sales order — every field where you expect it.

AI · at the core

Every part of Turis ships with AI built in.

AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.

The agent

Tippy AI

Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.

Meet Tippy
The reader

Vision

Reads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.

See Vision
The activator

Pulse

Sends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.

About Pulse

Tippy AI

Tell Turis to do it. Ask Turis anything.

Tippy is the AI working layer inside Turis. Describe a task — Tippy carries it out across your catalog, pricing, orders. Ask a question — Tippy answers from your live data, not last quarter’s export.

Tell Turis to take action

“Set up a 15% Heal’s-brand promotion across all ~40,000 Heal’s-brand items, active for the next 14 days, visible only to Tier A retailers.”
Filtered catalog: 39,847 SKUs matched on brand = “Heal’s”
Applied 15% promotional discount
Restricted visibility to Tier A segment (218 retailers)
Scheduled active window: today → +14 days

— Jason McKeown, Heal’s: “It was flawless. What a complete game changer.”

Ask Turis anything

“Which Tier B accounts have gone quiet in the last 30 days and were ordering monthly before that?”
Briar & Co.Last order 42d−€8.1k MRR
Halberd & HareLast order 37d−€5.4k MRR
Northwind FoodsLast order 34d−€11.2k MRR
Bramble & OakLast order 31d−€3.9k MRR

Tippy returns the rows. Right-click any one to launch a Pulse re-engage flow.

01 · B2B Storefront

Your B2B storefront. Without a major project.

Turis gives brands, manufacturers, and wholesalers a B2B storefront that’s easy to use and handles wholesale complexity — without plugins, development, or a year-long implementation cycle.

  • Customer-specific pricing, products and rules at login
  • Search built for repeat buying — fast and forgiving
  • B2B checkout: payment terms, POs, invoicing, tax logic
  • Multi-region, multi-language, multi-site accounts
Book a demo →
Turis B2B Storefront
Turis Vision

02 · Vision

Turn text-based POs into clean digital orders in minutes.

Vision converts PDFs, CSVs, XMLs and more into clean digital orders that are ready to flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.

  • Ingests PDFs, CSVs, XMLs and more — out of the box
  • Three ways orders land: unique email, API, or upload
  • Approval rules: price variance, required fields, SKUs, tax
  • Auto-approve clean orders or hold for review — configurable per account
Book your demo →

03 · Turnkey EDI

EDI ordering built directly into your B2B platform.

Everything you need to receive and handle EDI orders from your buyers without middleware or technical implementation.

  • Built-in translator: X12, EDIFACT and more — to human-readable orders
  • Pre-built support for major retailers (Walmart, Tesco, Coop)
  • Full order cycle: 850/ORDERS, 997, 856/DESADV, 810/INVOIC and more
  • Secure VAN-network, all transmissions encrypted
Book EDI consultation →
Turis EDI
Turis Pulse

04 · Pulse

The right message to the right customer, at the right time.

Turn real B2B buying signals into timely, relevant communication that drives reorders, recovers checkouts, and activates accounts — directly from Turis.

  • Reorder reminders triggered by real cadence, not blast schedule
  • Browse-without-purchase follow-up with tailored suggestions
  • Stalled-checkout recovery referencing actual cart contents
  • Re-engage accounts going quiet before they fully drop off
Try for free →

In their words

Rated 4.8/5 on G2 by the brands running their B2B on Turis.

Hear directly from the teams who’ve moved their B2B operations onto Turis.

How we compare

All included. No surprises.

The same set-up at Turis is a modular monthly subscription starting from €199. With Shopify Plus, you start at €2,280 — before plugins, development, and migration.

What’s included Turis Shopify Plus Magento / custom
Platform monthly subscription From €199 From €2,280 Build & run
Customization & development No need €35–55/hr Build it yourself
Data migration €0 Add-on service Bespoke
Apps & plugins €0 Add-on service Open source
Implementation fee €0 Add-on service Add-on service
Commission fee on your sales €0 0.2% per transaction €0
Time to launch Under 8 weeks Minimum 90 days Months to a year
Cancellation policy 3 months 1–3 year term N/A

Quick answers

Common questions.

No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.

Get started · AI-powered B2B commerce

Run every B2B order in. Grow every customer out.