Turis is the AI-powered B2B commerce platform. The Storefront, Vision, and EDI modules capture every order and sync it to your ERP. Tippy AI then surfaces 1:1 growth moves account-by-account — and Pulse sends data-driven emails timed to real buying signals, not a calendar.
The platform · AI-powered
Some buyers prefer email or PDF. Big retailers mandate EDI. Reps, marketplaces, and configurators each bring their own format. Turis covers them all.
B2B Storefront
At login, Turis applies the right pricing, products, availability, and buying rules for each customer — so they see information they can rely on.
Vision · Order capture
Vision converts PDFs, CSVs, XMLs and emails into clean orders that flow into your ERP. Buyers keep emailing; you get structured orders in one place.
Email with PO
Buyer sends PO by email
Turnkey EDI
Everything you need to receive and handle EDI orders from your buyers — without middleware or technical implementation.
Pulse · Data-driven email
Reorder reminders timed to each customer’s cadence. Stalled-checkout nudges that reference the actual cart. Re-engagement before accounts go silent. Every send anchored to real Turis data — not a calendar.
Reports · Operating data, live
Sales by channel, customer, region, tier — straight from the platform. No nightly export, no warehouse delay, no separate BI seat to buy.
Tippy AI · 1:1 insights
“Which accounts are going quiet?” “Where’s growth hiding?” Tippy surfaces the right moves account-by-account — analytics that suggest, not just report.
Brands modernising their B2B on Turis
From inbox to ERP
The same flow runs whether the order arrives by email, through your storefront, or as an EDI document — it’s the routing that differs, not the result.
Storefront cart, forwarded email, EDI, anything — all land as digital orders, side-by-side, tagged by channel.
Turis extracts orders from SKUs and anything unstructured, matches your live catalog, and applies the right tier price for that customer.
Edit anything; approve in one click. Nothing leaves Turis until a person says so — unless you allow it to.
Approved orders sync to NetSuite, SAP, Business Central, Dynamics, Microsoft 365 — whatever you’re running.
Synced as a confirmed sales order — every field where you expect it.
AI · at the core
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.
Meet TippyReads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.
See VisionSends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.
About PulseTippy AI
Tippy is the AI working layer inside Turis. Describe a task — Tippy carries it out across your catalog, pricing, orders. Ask a question — Tippy answers from your live data, not last quarter’s export.
Tell Turis to take action
— Jason McKeown, Heal’s: “It was flawless. What a complete game changer.”
Ask Turis anything
Tippy returns the rows. Right-click any one to launch a Pulse re-engage flow.
01 · B2B Storefront
Turis gives brands, manufacturers, and wholesalers a B2B storefront that’s easy to use and handles wholesale complexity — without plugins, development, or a year-long implementation cycle.
02 · Vision
Vision converts PDFs, CSVs, XMLs and more into clean digital orders that are ready to flow into your ERP. Buyers can keep emailing or auto-scheduling POs; you get clean orders in one place.
03 · Turnkey EDI
Everything you need to receive and handle EDI orders from your buyers without middleware or technical implementation.
04 · Pulse
Turn real B2B buying signals into timely, relevant communication that drives reorders, recovers checkouts, and activates accounts — directly from Turis.
In their words
Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
How we compare
The same set-up at Turis is a modular monthly subscription starting from €199. With Shopify Plus, you start at €2,280 — before plugins, development, and migration.
Quick answers
No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.
Only if they want a self-serve storefront. Customers who order by email or EDI can keep doing exactly that — Vision captures their POs (PDFs, CSVs, XMLs), and your team reviews. We meet customers where they already buy.
Yes — that’s what Pulse is for. Turn customer order & behaviour data into automated emails to trigger reorder reminders, follow up on browse-without-buy, recover stalled checkouts, and re-engage accounts going quiet.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to a live B2B website in five days.
Get started · AI-powered B2B commerce
