Customer story

Why AYA&IDA chose Turis to make wholesale ordering easier

Mette Antonsen
Founder, AYA&IDA

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Company

AYA&IDA is a Danish design-led brand creating sustainable drinkware and food containers, selling to retailers across Europe alongside its direct-to-consumer business.

Wholesale orders spread across multiple channels

Before implementing Turis, AYA&IDA handled their B2B orders manually through various channels.

“Customers would place orders via Instagram, email, or phone calls, but this manual process became challenging to handle and very time-consuming.”

“We recognized the need for a more efficient system to streamline our B2B wholesale operations. But other options were expensive, complicated, and demanding IT systems that didn’t fit well with our busy day-to-day life. Then I got introduced to Turis”

A B2B ecommerce platform without a heavy setup

AYA&IDA chose Turis because it solved the wholesale ordering problem without adding unnecessary complexity.

It didn’t require heavy customisation to get started, was straightforward for the team to use day to day, and came with hands-on support that made the transition easier to manage.

Turis’ intuitive design and easy-to-navigate interface have significantly expedited the learning process. New employees quickly adapt to the platform and can contribute without extensive training.”

“The exceptional customer support received from Turis has also been crucial for AYA&IDA, as it has allowed us to fully leverage the capabilities of the platform while addressing any challenges that arise.”

“I believe that by introducing Turis, our customers placed more orders simply because it was much easier for them.”

A B2B webshop where retail customers can place orders on their own

AYA&IDA set up a B2B webshop with Turis, giving wholesale customers a dedicated place to browse products and place orders online – instead of relying on calls, emails, or messages.

On the internal side, wholesale orders now come into one place. Rather than switching between channels, Turis became the place orders are handled.

“Turis offers a centralized system that consolidates and organizes B2B orders, allowing us to efficiently track, process, and manage each order.”

Because it’s easy to use, new employees can quickly get up to speed and start working with wholesale orders without lots of onboarding.

Less manual work; a better customer experience; more wholesale orders

Moving wholesale ordering into Turis reduced the amount of manual work involved in handling B2B orders. With orders coming in automatically through Turis, the team has reduced manage workload as well as the potential for errors.

“Turis has proven to be a valuable tool for AYA&IDA, enabling us to streamline our B2B wholesale operations, enhance customer experience, and effectively manage orders during both regular and peak periods.”

“With Turis, our customers now have a user-friendly platform dedicated to placing wholesale orders, which has significantly simplified the ordering process.”

Critically, making ordering easier for retailers had a direct impact on buying behaviour.

“I believe that by introducing Turis, our customers placed more orders simply because it was much easier for them.”

As a result, AYA&IDA saw +16% annual order growth after moving wholesale ordering online with Turis.

“With Turis, our customers now have a user-friendly platform dedicated to placing wholesale orders, which has significantly simplified the ordering process”