CONTEXT / PROBLEM

International customers
all ordering by email

As MOEBE grew from a Danish market brand into one supplying retailers internationally, their order management process didn’t keep pace. Every B2B order came in by email. Someone on the team had to read it, interpret it, and register it manually.

With retailers spread across different countries and time zones, the back-and-forth could drag on. Confirming product availability, clarifying quantities, agreeing on details — it all happened over email, one message at a time.

“It sometimes took more than ten emails to finalise one order. It was no one’s fault, simply a nonfunctional system that needed to be changed.”

This wasn’t a people problem. It was a process that worked fine at small scale and became increasingly unworkable as the retailer base grew. The sales team’s time was being absorbed by order administration — leaving less capacity for anything else.

WHY TURIS

An easy-to-use solution that matched how MOEBE thinks

MOEBE’s introduction to Turis came through a meeting with Turis founder Casper, who walked them through what the platform could do. For a team actively looking for a better way, the pitch landed.

Two things stood out. First, it was practical — a self-serve B2B webshop their retailers could use independently, without MOEBE staff in the loop for every order. Second, the philosophy felt like a fit.

“A Danish company that can provide a service meeting all our needs, what else could we ask for? Furthermore, the Turis software is also all about simplifying manual tasks and making users’ lives easier — just like MOEBE.”

The platform’s transparency on pricing mattered too: “Another great thing about Turis is that there are no hidden prices. You pay, and it runs. All the Storefront features are available for one fee.”

“In general, we found the Turis platform straightforward, convenient, and intuitive. Of course, as a user, you need to learn your way around, but once you do, it is like a kid’s game.”

SOLUTION

Retail customers order by themselves; sales focus on larger deals

Today, MOEBE runs a closed B2B webshop through Turis — accessible only to existing customers via login. Retailers browse products displayed in a branded online storefront and place their own orders without involving the MOEBE team.

The sales team now focuses on larger, more complex deals. Smaller and mid-sized retailers are handled entirely through the portal. MOEBE includes a direct link to the B2B webshop in their retailer newsletter, which has become a consistent entry point for orders.

Stock visibility is handled within the platform too.

“If any item is out of stock, we can display a “backorder” label. We can also disclose when it will be available again, and customers can still put it in their baskets. We are a highly data-oriented company, so we are happy to follow customer interactions and product performances.“

“We are also looking forward to the soon-coming dropshipping feature*. It will be a game-changer for our B2B customers, for sure.”

*Dropshipping has since launched in Turis.

IMPACT

Less time spent on order admin; retail customers buying more

The most immediate change was freeing the sales team from order processing.

“Since we started using Turis, our sales team can focus on larger, more complex deals. At the same time, all the smaller and medium-sized retailers can order by themselves through our B2B webshop.”

Instead of managing email threads, the team could focus on larger accounts and more complex work — a meaningful shift for a growing brand with an expanding international retailer base.

MOEBE also noticed a commercial upside: retailers started buying more. Presenting products in a branded, visual online storefront — similar to a B2C shopping experience — appeared to have a positive effect on purchasing behaviour.

“The conversion rate of our newsletter increased as well after we started to include a direct link to the B2B webshop run by Turis.“

“Our B2B customers are buying more. As our customers see our products displayed in an aesthetic online shopfront resembling MOEBE’s style, the shopping experience becomes interactive, just like it is for B2C.”