Last Updated on January 18, 2021 by Dan Christoffersen
If you are already using a B2B eCommerce system to digitize your order process, B2B eCommerce integrations are the next step. Don’t get us wrong, using eCommerce to sell B2B and wholesale is a great first step – and a big improvement to manual order handling. But to truly reap the benefits of B2B eCommerce, integrations are a must.
By integrating your B2B eCommerce software, you will experience the true power of taking your B2B and wholesale online.
In this blog post, we will explain the basics of B2B eCommerce integrations and how they can help your business save time, decrease the risk of errors, and improve your bottom line.
But first – if you don’t know – we will tell you what B2B eCommerce is.
What is B2B eCommerce?
Shortly put, B2B eCommerce is the online selling and purchasing of products and services between businesses. From one business (B), to (2), another business (B). Clever!
Traditionally, most B2B transactions have taken place using “old-fashioned” methods such as pen and paper, phone calls, and emails. And while these methods have worked well for hundreds of years, today, they are outdated.
Luckily, eCommerce is here to take over, ushering in a new era of efficiency, automation, decreased costs, and overall improvement to the order process – both for the seller and the buyer in B2B transactions.
B2B eCommerce allows companies and brands to sell their products and services online. This ensures 24/7 availability and is more convenient for the customer. To order, the B2B customer simply logs in to the shop, click the products they want to order, review their complete order, and submit it to the seller. All in a matter of minutes.
For a more in-depth introduction to B2B eCommerce, you can read this blog post.
Why you should do B2B eCommerce integrations
So why should you integrate your B2B eCommerce system with other software your use for your business?
The answer is that integrations minimize time spent on manual, tedious, and redundant tasks.
No more time wasted having to update product and customer information in multiple systems, checking multiple times that everything is correct. Instead, every update is synced to all integrated software.
No more manual inputting of data (order lines, for example) into accounting or ERP systems. Instead, you can transfer all order data from your B2B webshop at the click of a button.
Integrating your B2B eCommerce software also means less risk of order errors. So even more time saved, not having to correct these errors and the results thereof.
The most common B2B eCommerce integrations
The potentials of B2B eCommerce integrations are practically limitless. There are, however, some integrations that are more common than others.
Below, we’ve listed the 3 types of integrations that our customers typically request. The 3 integrations types are:
- Accounting systems
- B2C webshop
- Shipping software
Let’s have a look at each of them:
Accounting system integrations
Integrating the company B2B eCommerce software with the company accounting system is what we most frequently see at Turis.
Without the integration, employees would have to manually input all orders (customer, order lines, prices, quantities payment terms, etc.) into the accounting system. For many companies, this amounts to several hours a work – every single day!
Instead, using an integration, all of this information is automatically transferred from the B2B eCommerce platform. All an employee would have to do is skim through the order to make sure everything is correct. This takes minutes compared to the hours it takes to create an order from scratch.
B2C shop integrations
Many brands today sell their product both B2B and B2C. Typically, we see that our customers use something like Woocommerce or Shopify for their B2C sales and integrates either of these with their B2B eCommerce shop.
One of the main benefits of integrating your B2C webshop and B2B webshop is that you won’t have to do product updates in both systems. If you change a price, product description, etc., the change will automatically get transferred to the other system as well.
Another benefit is that you can integrate the stock levels between the two systems. This way, you won’t have to disappoint any customers (B2C or B2B), letting them order something that had just sold out due to an order in your other webshop.
Shipping software integrations
Last but not least, integrations between B2B eCommerce software and shipping software is also quite common.
Integrating your B2B eCommerce with your shipping software is a great way to reduce the risk of order errors caused by mistyping.
But even better, such integrations help speed up the shipping process by eliminating manual tasks and potential bottlenecks. Something sure to result in satisfied customers.
This will also eliminate the hidden cost associated with overstocks, out-of-stocks, and preventable returns. these hidden costs are equivalent to nearly 12% of sales for the typical business.
Get started with your B2B integration today!
If you feel inspired after reading this blog post, why not start setting up your own B2B eCommerce integrations today?
With Turis, you can create your own B2B eCommerce store in no time (for free!) and integrate it with more than 2000 other accounting systems, B2C webshops, and shipping software systems.
Just click the link below, and get your B2B and wholesale processes automated in a jiff!
If you have more complex integration needs and want to discuss your options, you can book an online demo. Here you can learn about the many different options and ask any questions you might have.