We’ll show you our number when you book a demo. In the meantime: an honest, line-by-line look at what each platform actually costs over three years — using published pricing only.
How we compare
Since 2026 Shopify includes entry-level B2B on every plan — but unlimited catalogs, a dedicated B2B storefront and custom checkout still require Shopify Plus, starting at €2,280 before plugins, development and migration. The same set-up at Turis is a modular monthly subscription from €199, all included.
3-year total cost of ownership
Indicative TCO for a mid-market brand running full B2B on each platform — the tier where Shopify still requires Plus. Implementation, plugins, and commission folded into one number, because every line item on the alternatives is real.
All-in monthly subscription. No commission on your sales.
1–3 year term commitment. Plus per-developer hours at €35–55/hr for any customisation. Shopify’s 2026 update covers basic B2B on any plan, but unlimited catalogs, a B2B storefront and custom checkout still need Plus.
No commission — but the build, hosting, and ongoing dev team is yours to staff and pay for.
Numbers are indicative of a mid-market B2B setup on each platform — your own quote will vary with scope. Turis pricing is on the Pricing page; Shopify Plus and Magento numbers are based on the public pricing referenced on the comparison page.
AI · at the core
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.
Meet TippyReads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.
See VisionSends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.
About PulseClear pricing
Three modules, three pricing pages, no hidden line items. Pick what fits today — add the others when you’re ready.
In their words
Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
Quick answers
No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.
Only if they want a self-serve storefront. Customers who order by email or EDI can keep doing exactly that — Vision captures their POs (PDFs, CSVs, XMLs), and your team reviews. We meet customers where they already buy.
Yes — that’s what Pulse is for. Turn customer order & behaviour data into automated emails to trigger reorder reminders, follow up on browse-without-buy, recover stalled checkouts, and re-engage accounts going quiet.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to a live B2B website in five days.
Get started · AI-powered B2B commerce
Up to 4 hours a day back on order entry. Over €85 in revenue per Pulse email. Live in under 8 weeks.