How orders arrive
B2B StorefrontLet customers order themselves, at their own prices Email order capture VisionCapture any email, file or photo into digital orders EDI orders Turnkey EDIReceive EDI orders without the development workIncluded with every plan
Tippy AIGive it the admin, get on with selling Marketing email automation PulseTurn buying signals into follow-up ReportsPlain-English questions about your dataFor reps who sell by phone and in person
Quotes and orders for reps Orbit NewKnow their next order, and take it on the spot€49/seat/mo, minimum 3 seats. Runs alongside a channel plan rather than on its own.
We’ll show you our number when you book a demo. In the meantime: an honest, line-by-line look at what each platform actually costs over three years — using published pricing only.
How we compare
Since 2026 Shopify includes entry-level B2B on every plan — but unlimited catalogues, a dedicated B2B storefront and custom checkout still require Shopify Plus, starting at €2,250/mo before plugins, development and migration. The same setup at Turis is B2B Storefront, from €299/mo, all included.
| What’s included | Turis | Shopify Plus | Magento / custom |
|---|---|---|---|
| B2B Storefront — monthly subscription | From €299/mo | From €2,250/mo | Build & run |
| Full B2B — unlimited catalogues & customer pricing | Included | Plus tier only | Build it yourself |
| Customisation & development | Not needed for a standard setup | €35–55/hr | Build it yourself |
| Data migration | €0 | Add-on service | Bespoke |
| Apps & plugins | €0 | Add-on service | Open source |
| Implementation fee | €0 | Add-on service | Add-on service |
| Commission on your sales | €0 | 0.2% if you use your own payment provider | €0 |
| Time to launch | Under 8 weeks | Minimum 90 days | Months to a year |
| Contract commitment | 12 months | 1–3 year term | N/A |
Shopify Plus pricing from Shopify’s published rates as of 14 August 2026 — on a one-year term; €2,100/mo on three years. Magento / custom figures assume a build by an agency at European rates, so they are an estimate rather than a quoted price. Our own figures are the published prices on our pricing page. If you think we have got something wrong here, tell us and we will correct it.
3-year total cost of ownership
Indicative TCO for a mid-market brand running full B2B on each platform — the tier where Shopify still requires Plus. Implementation, plugins, and commission folded into one number, because every line item on the alternatives is real.
All-in monthly subscription. No commission on your sales.
1–3 year term commitment. Plus per-developer hours at €35–55/hr for any customisation. Shopify’s 2026 update covers basic B2B on any plan, but unlimited catalogs, a B2B storefront and custom checkout still need Plus.
No commission — but the build, hosting, and ongoing dev team is yours to staff and pay for.
Numbers are indicative of a mid-market B2B setup on each platform — your own quote will vary with scope. Turis pricing is on the Pricing page; Shopify Plus and Magento numbers are based on the public pricing referenced on the comparison page.
AI · at the core
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.
Meet TippyReads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.
See VisionSends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.
About PulseClear pricing
Three modules, three pricing pages, no hidden line items. Pick what fits today — add the others when you’re ready.
In their words
Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
Quick answers
No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.
Only if they want a self-serve storefront. Customers who order by email or EDI can keep doing exactly that — Vision captures their POs (PDFs, CSVs, XMLs), and your team reviews. We meet customers where they already buy.
Yes — that’s what Pulse is for. Turn customer order & behaviour data into automated emails to trigger reorder reminders, follow up on browse-without-buy, recover stalled checkouts, and re-engage accounts going quiet.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to a live B2B website in five days.
| They’ll log in to your Turis storefront and order themselves | B2B Storefront | from €299/mo |
|---|---|---|
| They’ll always email a PDF or spreadsheet | Vision | from €199/mo |
| Their procurement team mandates EDI | Turnkey EDI | from €200/mo per partner |
Tippy AI, Pulse and Reports included with every plan. No setup fee. No commission on your sales.
Send us a real purchase order — a messy one, ideally — and we’ll show you what Turis does with it on the call.
Live product, your order flow, no slide deck. · 14 days, no credit card needed. · No commission on your sales, ever.