The COMPLETE guide to B2B
If you run a business or if you’re interested in starting a business, we’re quite sure that you have heard the term B2B. But what does B2B actually mean? What is B2B marketing? And how can it affect your business?
Table of Contents
What is B2B?
B2B is an abbreviation of ‘Business to Business’. B2B is the common expression, but it’s also called ‘business-to-business’.
To put it short, B2B is: When businesses do business with each other. B2B is often mentioned alongside B2C (Business to Customer) and some businesses are only focused on either one or the other, where others sell or produce goods or services to both. So let’s say you run the grocery store on the corner of the street. Everyday you sell cucumbers and tomatoes to the locals (a B2C sale). But because you don’t grow the cucumbers and tomatoes yourself, you purchase them from local farmers (a B2B purchase). That was just one example. And because B2B can happen in many different ways, here’s…
3 examples of B2B
- A business produces organic baby & kids apparel and sells to retailers
- A business re-sells goods to retailers that are produced by other businesses.
- A business offers a service (for instance a software- or photo equipment service) that other businesses can buy and use.
The Future of B2B
We’ll let you in on a little secret when it comes to ecommerce news: The future of B2B sales and marketing – and the future in general – is digital. There’s no denying it: B2B sales are headed for a digital future. And if you want to be successful, you better start transforming your business.
By going digital as a B2B company, these 5 positive outcomes will hopefully come your way:
- Strengthened brand
- Improved efficiency
- New customer- and distribution channels
- Increased revenue
- Request from B2B customers
So what’s the dos and don’ts when it comes to the digital future of B2B sales and B2B marketing? Read our complete guide on that topic here.
B2B eCommerce: What is it, and what can it do?
If we have you convinced that the future is digital, it’s time to conquer your niche…but how? By developing a B2B eCommerce website! If you’re wondering what eCommerce is, it stands for electronic commerce, and basically it means buying and selling products via the internet. In this day and age, you can rest assured that just about every possible B2B customer for your business will expect you to have an online presence in the shape of a well functioning website.
So get started asap! Need more convincing? Read more about B2B eCommerce here!
Things to remember when setting up a B2B eCommerce platform
Let’s put things in perspective here:
Obviously, it’s way easier to say that you need a B2B eCommerce platform then actually building the platform.
And before you actually get started, there are quite a few things to remember and keep in mind.
- How best to design your website to attract your target audience
- What images to use
- What your goals are regarding the eCommerce platform
Don’t lose hope. Make another cup of coffee and read our definitive guide to eCommerce platforms here. Save time and money with eCommerce platforms. Still not convinced that you need an eCommerce platform for your B2B business? Then you should know that you can save both time and money if you make the shift.
‘How so’, you probably wonder. Here’s why:
Integrations – Make the tedious tasks disappear
In eCommerce platforms – such as Turis – it’s possible to integrate systems and programs. This means that tasks can be completed in a matter of seconds and without you using precious time.
Minimize risk of errors
People make mistakes – that’s just a fact. On the contrary, machines do not. So when you invest in eCommerce software, you may rest assured that mistakes will be a thing of the past. Eager to learn more? Read our full post on how to save time and money by going digital here.
Is B2B eCommerce relevant for my business?
That is a totally fair and legit question that needs to be answered. Our best bet is: Yes, of course, you need a B2B eCommerce platform if you are a business selling products or services to other businesses.
Still, having doubts? Then learn more about which companies benefit from an eCommerce platform. Turis – The B2B platform you need. Here at Turis we specialize in helping B2B businesses that meet the following demands
Is Turis for my business?
Are you in wholesale?
If your business is focused on wholesale, or you have retailers selling your products, Turis is for you!
Are you a consumer brand?
Order sheets don’t sell. Give your products a visual presence with our B2B eCommerce platform.
Do you handle orders manually?
Let your customers place orders digitally & sync them to your choice of accounting system or ERP.
Turis takes your business to another level.
Do you have a webshop or online store?
Great! To scale your business and reach your full potential, your online store needs to be packed with relevant features that handle all the complexity that wholesale ordering and B2B include.
And that is what Turis does best!
We can relieve those pains. And more.
Optimizing your wholesale is what we do. Whether it’s automating processes or help you generate more sales.
Users love to work with Turis, both from the Brand and Retailer side: