11 Essentials for creating a stunning and functional B2B eCommerce storefront
When it comes to B2B eCommerce, today’s buyers expect the same ease and efficiency they experience in B2C environments. But creating a B2B storefront that looks great, works smoothly, and invites potential partners to engage can feel like a challenge. After all, your B2B storefront needs to balance professionalism with user-friendliness to meet diverse customer needs.
The good news? With the right tools, it’s easier than you think. Let’s break down the essentials for creating a functional, inviting B2B storefront, and show how Turis simplifies the process.
Table of Contents
- 1. Let them know you sell B2B
- 2. Create an inviting B2B retailer login
- 3. A form for new retailers to request access
- 4. Fast and efficient B2B store performance
- 5. Easy B2B product filtering
- 6. Simple, yet beautiful UX/UI design
- 7. Customization without the hassle
- 8. Multiple languages and currencies
- 9. Custom B2B pricing and discounts
- 10. Mobile-friendly design
- 11. A B2B checkout with flexible payment options
1. Let them know you sell B2B
If you already have a B2C storefront, it’s crucial to signal that your business also serves B2B buyers. Adding a clear button or link like “We also sell to B2B” on your homepage is an easy way to show that you’re open for business. This helps ensure potential partners know they can work with you.
For example our partner Grøndals clearly displays that they have a B2B side to the business with a B2B link in their main navigation menu on the website.
2. Create an inviting B2B retailer login
The retailer login page is your first opportunity to make a great impression. It needs to be simple and inviting, allowing your partners to log in quickly and without hassle. A clunky, outdated login can easily turn customers away.
Turis allows you to fully brand your login page with your logo, colors, and images, creating a professional and welcoming entry point. Best of all, it’s easy to set up and requires no coding knowledge.
3. A form for new retailers to request access
Make it simple for new retailers to join your platform by including a form that lets them request access. This form should ask only for essential details like business name, contact information, and a few additional fields that help you qualify them. For example, our partner Original Coffee, a Danish-based business, uses our form feature to allow new retailers to request access seamlessly.
Turis makes setting up this form straightforward. You can customize it to your exact needs and have it up and running quickly, allowing you to capture new business leads effortlessly.
4. Fast and efficient B2B store performance
Speed is everything. A slow-loading store can lead to frustration and lost sales. B2B buyers are busy and expect a fast, seamless shopping experience. If your storefront is sluggish, it’s time to make a change.
Turis ensures your store runs smoothly and loads quickly, even with high traffic volumes. Your buyers won’t be stuck waiting—they’ll get instant access to your products and can complete their purchases quickly and efficiently.
5. Easy B2B product filtering
With a catalog of potentially hundreds of items, B2B buyers need to be able to quickly find what they’re looking for. An intuitive product filtering system is key to ensuring your buyers can narrow down choices based on criteria like product type, price, and availability.
Turis offers advanced product filtering capabilities, allowing buyers to easily sort and filter through your catalog to find exactly what they need, without frustration.
6. Simple, yet beautiful UX/UI design
Your B2B storefront should look professional and be easy to navigate. Buyers want a site that is visually appealing but not cluttered. Great UX/UI design ensures your customers can browse and order quickly, without frustration.
Turis provides a customizable, user-friendly B2B storefront that allows you to design a sleek, beautiful storefront. And the best part? You don’t need to know how to code. Just choose the look that suits your brand and customize the layout to your liking.
7. Customization without the hassle
A successful B2B storefront should not only be functional but also reflect your brand’s identity. With Turis, you can easily add your brand colors, logo, and high-quality product images to create a cohesive, polished look that resonates with your buyers. No coding required—just simple upload your brand assets and customize the fields you need and bring your B2B eCommerce to life.
8. Multiple languages and currencies
If you’re working with global partners, your B2B storefront needs to accommodate different languages and currencies. Buyers need to be able to switch to their preferred language and see prices in their own currency for a smooth buying experience.
Turis supports multiple languages and currencies, making it easy to serve international customers. Your buyers can view your store in the language they’re most comfortable with and see product prices in the currency they use.
9. Custom B2B pricing and discounts
B2B buyers often have specific pricing tiers, discounts, or product selections based on their agreement with you. Your storefront should reflect this and offer custom views based on each buyer’s profile.
Turis allows you to easily set custom pricing and discounts visibility for each partner. This means your buyers only see the products and prices that are relevant to them, creating a personalized shopping experience.
You can also read more about tiered pricing strategies in this article: Tiered pricing strategies for B2B eCommerce: What you need to know
10. Mobile-friendly design
More and more B2B buyers are using mobile devices to research and place orders. Your B2B storefront needs to be optimized for mobile so that buyers can access it from any device, anytime.
Turis ensures your storefront is fully responsive, so it looks great and functions perfectly on any device, from desktops to smartphones. This mobile-friendly design helps you reach buyers wherever they are.
11. A B2B checkout with flexible payment options
The checkout process is where everything comes together, and it needs to be smooth and flexible. B2B buyers want options—whether it’s paying via credit card, invoice, or other payment methods specific to their needs. Offering multiple payment options can make the difference between a completed sale and an abandoned cart.
Turis provides a seamless B2B checkout experience with flexible payment options tailored to your buyers’ preferences. From credit card payments to invoicing, Turis ensures a quick and easy checkout process that works for everyone.
