Lifestyle & intimates · Spain
Bijoux Indiscrets — self-serve B2B for multi-region distributors
“Distributors place their own orders now — and they don't email us about prices anymore.”
Bijoux Indiscrets, the Spanish lifestyle & intimates brand, runs a multi-region distributor network. Before Turis, every distributor placed orders by emailing the team, asking for current prices, getting a quote back, confirming the order, and waiting for the paperwork. The internal inbox was the order desk — and it scaled the way inboxes always scale, which is badly.
The team’s goal was simple to state and harder to deliver: distributors place their own orders, against their own prices, in a self-serve flow that mirrors how they expect to work with any modern supplier. No more “what’s our price on this SKU again?” emails. No more manual quote-confirm cycles. Just orders, placed and processed.
Inbox as order desk — the breaking point
The inbox-as-order-desk model has a fundamental problem: it scales linearly with the number of distributors and the number of orders, and the bottleneck is always the same person on the brand side. As Bijoux Indiscrets grew its distributor base, the queue grew, response times slipped, and the team spent more energy keeping up with the messages than working with the distributors strategically.
It also obscured the real numbers. With orders living in emails, getting a clean view of “what did we sell to this distributor last quarter” required someone going through the inbox manually. That’s not a sustainable basis for commercial decision-making.
Why Turis
The platform answered three operational needs directly. First, customer-specific pricing was native — every distributor logged into their own catalog at their own prices, with no manual quoting required. Second, self-serve checkout was the default — distributors completed orders without internal intervention, with the right pricing, terms, and lead times pre-applied. Third, the data was structured — every order, every customer, every line item, queryable in clean reports without spreadsheet archaeology.
The multi-region piece mattered too. Bijoux Indiscrets’s distributors aren’t all in the same market; pricing, language, and commercial terms vary. Turis modelled all of that as account-level configuration rather than requiring separate tenants per region.
Going live
Rollout was clean. Distributors were onboarded in waves with their pricing structures configured before the first email went out. Each distributor logged into their portal, saw their familiar catalog at familiar prices, and placed their first self-serve order without needing a training session. The inbox quieted within the first month.
“Distributors place their own orders now — and they don’t email us about prices anymore”
“Distributors place their own orders now — and they don’t email us about prices anymore.” That’s the team’s summary, and the second clause is as important as the first. The pricing question — the most common reason a distributor would email — disappeared because the answer was visible to them in the portal at all times.
The freed-up inbox time went into commercial work: range expansion conversations, new-market scouting, larger-account relationship work. The kind of activity that compounds — and that previously got drowned out by the daily quote requests.
What changed for the distributors themselves
From the distributors’ perspective, the change is simple: ordering from Bijoux Indiscrets now works the way they expect modern supplier ordering to work. Log in, see your catalog and prices, place your order, get confirmation. No waiting for a person to respond. No fielding a phone call to confirm a SKU is available. The transaction cost of doing business with the brand dropped, and orders flowed faster as a result.