B2B EMAIL AUTOMATION
Are your current B2B customers buying as much as they could?
You are investing heavily in acquiring B2B customers, and your sales team spend quality time with your biggest accounts. But how are you activating the rest?
If the answer is via a generic email to everyone, you’re probably leaving a lot of growth on the table.
You want to grow by activating your B2B customers more effectively
So what’s blocking you?
◆
You don’t have visibility into what your customers are doing (or not doing). Without that data, it’s impossible to act in a targeted way.
◆
Your sales team manages your biggest accounts well. But they don’t have the capacity to give the same attention to the rest.
◆
You’re using a platform like Klavyio. But it’s disconnected from your commerce data & building relevant, targeted campaigns is harder than it should be.
Just imagine.
What if you could automatically reach the customer who filled their cart but never checked out? Remind the account that usually reorders every six weeks but hasn’t? Show every customer who bought your hero product the accessories that go with it?
Then every email showed your customer their exact products, at their exact pricing, with one click straight back to their Storefront?
With Pulse, you can make that ☝️ happen
Pulse is Turis’ built-in B2B email automation tool. It allows you to send personalised, 1:1 emails based on your buyers’ actual ordering behaviour to get them buying more.
What’s possible with Pulse?
Here are four examples, and a great place to start:
How many of your customers only ever buy your bestsellers?
Use Pulse to automatically send accessory recommendations to every customer who orders your hero product — putting more of your range in front of the people most likely to buy it.
How many accounts went quiet after your last trade fair?
Use Pulse to automatically identify every account that hasn’t ordered in a defined period and reach out with a targeted message before they disappear.
How many of your customers still aren’t ordering through your Storefront?
Use Pulse to reach customers who aren’t ordering online yet — reminding them their Storefront is available 24/7, with their pricing already there and ordering taking minutes rather than a call to your sales team.
How many checkouts stalled last Friday afternoon?
Set up a checkout reminder once and Pulse sends it to every buyer who fills their cart but doesn’t complete the order — stopping the moment the order comes in.
How Pulse is different
Runs on your live commerce data without any wiring
Because Pulse is built into Turis, it runs on your order and storefront data automatically — no integration, no separate platform to maintain, no IT resource required.
Send emails that are account-specific by default
Every message shows that customer’s exact products at their exact pricing, triggered by something they did — or didn’t do — with one click back into their Storefront.
Build genuinely targeted campaigns without difficulty
Behaviour and condition-based targeting in Klaviyo takes time and technical know-how even for experienced users. In Pulse, you describe what you want and it builds it.
See Pulse for yourself
“I believe that by introducing Turis, our customers place more orders simply because it is much easier for them”
Mette Antonsen
Founder, Aya & Ida
These badges are great.
What matters more to us: the feedback from our customers.
See for yourself at g2.com
“Turis is just great and the support is fantastically fast and competent”, Melanie Walther, Ergobaby
“Intuitive Platform – constant further development – outstanding service”, Anne Kalmutzki, Ortlieb
“Awesome platform and very caring support team”,
Johannes Jörg, FLSK