Pantone Color of the Year 2025: Mocha Mousse – Benefits for B2B Brands

pantone color of the year mocha mousse b2b brands

Pantone has unveiled its Color of the Year for 2025: Mocha Mousse (PANTONE 17-1230), a warm, rich brown hue that exudes comfort, indulgence, and sophistication. Inspired by the natural essence of cacao, chocolate, and coffee, Mocha Mousse speaks to our global desire for grounding and simplicity in a fast-paced world.

While not every business vertical can fully incorporate this hue, many can strategically leverage it to align with current design trends, connect emotionally with their audience, and strengthen their brand identity.

“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.“

Leatrice Eiseman

Executive Director Pantone Color Institute

Why using Mocha Mousse matters for B2B Branding & Marketing

Mocha Mousse isn’t just a pretty color—it’s a visual language that evokes warmth, stability, and luxury. It aligns with global trends favoring earthy, natural tones that speak to sustainability, authenticity, and understated elegance. For B2B brands, incorporating this color isn’t just about aesthetics; it’s about staying relevant and connecting meaningfully with audiences.

By integrating this hue into branding, marketing, or product design, B2B brands can:

Align with contemporary trends
Mocha Mousse reflects broader movements toward natural, comforting tones in design and marketing. It resonates with consumers who value minimalism, sustainability, and a connection to nature. Using this color in your branding signals that your business is in tune with these preferences and ahead of the curve.

Foster emotional connections
Colors play a crucial role in evoking emotions. Mocha Mousse’s warm, earthy undertones create feelings of comfort, reliability, and trust—qualities that are critical in building long-term relationships with B2B customers. For example, a wholesale coffee supplier might use this color to emphasize both the quality of their products and the dependable partnership they offer.

Improve marketing strategy
Mocha Mousse can make your marketing campaigns stand out by creating a cohesive and visually appealing aesthetic. Use it in email templates, social media graphics, or product catalogs to leave a lasting impression. Paired with storytelling, the color can become a powerful tool to amplify your brand’s message.

Inspire with strategic collaborations
The versatility of Mocha Mousse makes it ideal for partnerships and collaborations. For instance, a packaging supplier could collaborate with a luxury food brand to co-create sustainable, elegant packaging that highlights the richness of the color while appealing to eco-conscious buyers.

Differentiate your B2B Brand
In today’s saturated market, a unique and thoughtful design can set your brand apart. Mocha Mousse’s understated yet sophisticated appeal ensures your visual identity stands out without being overwhelming, positioning your business as modern, trustworthy, and approachable.

Incorporating Mocha Mousse strategically allows B2B brands to embrace current design trends while creating a lasting emotional impact. Whether it’s through subtle branding updates, collaborative campaigns, or product designs, this color can help solidify your position in the market while appealing to both new and existing customers.

Industries that can make the most from Mocha Mousse

1. Home Decor & Furniture

Mocha Mousse fits perfectly into the home decor world, where earthy tones dominate as symbols of warmth and comfort.

B2B Examples: Wholesale furniture suppliers could use the color in product lines for cozy living spaces. Decor manufacturers can design throw pillows, rugs, or paint shades featuring this tone.
Why it works: Consumers seek colors that create a calming and inviting home environment, making Mocha Mousse an ideal choice.

2. Beauty & Skincare

In the beauty industry, Mocha Mousse is an effortless fit, evoking natural and organic aesthetics.

B2B Examples: Brands can integrate it into packaging for products like makeup, serums, or creams. Wholesale suppliers might use this shade to highlight natural, earth-friendly product lines.
Why it works: The color’s earthy vibe aligns with the ongoing demand for sustainable and “clean” beauty products.

3. Fashion & Accessories

Mocha Mousse is a luxurious yet versatile color that can be applied to apparel, shoes, and accessories.

B2B Examples: Fashion wholesalers can incorporate it into collections for timeless outerwear, leather goods, or jewelry displays.
Why It Works: Neutral tones like Mocha Mousse pair effortlessly with other colors, making them ideal for mix-and-match wardrobe staples.

4. Jewelry & Luxury Goods

This rich brown hue speaks directly to luxury and indulgence, making it a natural fit for the jewelry and high-end goods industries.

B2B examples: Incorporate Mocha Mousse into packaging, marketing materials, or product designs like brown leather straps for watches.
Why it works: Its sophistication complements the exclusivity of luxury goods, while its neutrality allows the product to shine.

5. Coffee & Specialty Food Brands

Mocha Mousse is the perfect match for food and beverage brands, especially those rooted in natural, artisanal products.

B2B Examples: Coffee suppliers can use this color for branding, packaging, and even website design. Gourmet chocolate brands might incorporate it into marketing materials or box designs.
Why It Works: The hue instantly connects to coffee, chocolate, and similar products, creating an emotional link with consumers.

How B2B Brands can integrate Mocha Mousse

Even if your vertical doesn’t naturally align with Mocha Mousse, you can still explore creative ways to incorporate it:

Branding: Refresh logos, packaging, or marketing materials with subtle touches of the hue.
Content: Use Mocha Mousse as a dominant theme in digital content, from website banners to social media posts.
Collaborations: Partner with designers, suppliers, or influencers who specialize in industries where this color is relevant.

Final Thoughts

Mocha Mousse isn’t just a design trend—it’s a mood. By integrating this versatile, comforting hue into your B2B branding and products, you can tap into its universal appeal while showing your business is in step with the latest design movements.

For industries like home decor, beauty, fashion, luxury goods, and food, Mocha Mousse is a golden—or rather, chocolate—opportunity to refresh your aesthetic and attract attention in 2025.

What will your brand do with the Color of the Year? The time to think creatively is now.

B2B eCommerce