Grow your B2B sales with 6 smart B2B product bundling strategies
When we think about product bundling, it’s easy to imagine combo deals or gift sets in a typical retail setting. But did you know that bundling can be just as powerful—if not more so—in the world of B2B eCommerce? Whether you’re selling wholesale goods, business supplies, or specialized equipment, product bundling is a tried-and-true strategy to increase sales, attract new customers, and build long-term relationships.
But how can you effectively use product bundles to grow your B2B business? Let’s dive into some key strategies that can help you make the most of this technique and show how Turis can make it all happen seamlessly.
Why use Product Bundles in B2B eCommerce?
- Increase Average Order Value (AOV)
In B2B transactions, the stakes are higher, and so are the order values. By bundling complementary products together, you encourage your clients to purchase more in one go, increasing the total value of each order without additional sales effort. - Simplify the buying process
B2B buyers are busy. They’re often responsible for bulk purchases and restocking inventory, which can be time-consuming. Offering bundled products makes their job easier, providing them with a curated selection of items that go well together. It saves them time, and who doesn’t appreciate that? - Streamline inventory management
Got slow-moving products taking up warehouse space? Bundle them with best-sellers! This not only helps clear out older stock but also maximizes your inventory turnover. It’s a win-win for both you and your buyers, who get more value for their money. - Build stronger customer relationships
Bundles can be customized to meet the specific needs of your customers, making them feel valued and understood. Whether it’s a seasonal package or a custom solution, a well-crafted bundle can turn one-time buyers into loyal, repeat customers. - Create exclusive offers
B2B buyers love exclusivity. Limited-time or custom bundles available only to certain clients can make them feel special and prioritized. This exclusivity can drive urgency and boost sales among your most important customers.
Key strategies for a successful B2B Product Bundle
- Bundle based on industry needs
Tailor your bundles to the unique needs of your industry. For example, if you’re in the hospitality business, consider bundling cleaning supplies with food service items. For an office supply business, bundle printers with ink and paper. By aligning your bundles with industry-specific needs, you offer practical solutions that add real value. - Offer volume discounts
B2B buyers are often looking for the best value on bulk purchases. Use product bundles to offer volume discounts, such as “Buy 10 units, get 2 free.” This encourages larger orders while maintaining profitability. It’s also a great way to reward your best customers. - Create subscription bundles
B2B buyers often need recurring orders. Create subscription-based bundles that automatically deliver essential products regularly. This not only provides convenience for your customers but also ensures a steady stream of revenue for you. - Seasonal and themed bundles
Just like in B2C, B2B buyers respond well to themed and seasonal offers. Think “Spring Cleaning Supplies” or “Year-End Office Essentials.” These bundles can make restocking easier and more appealing during certain times of the year. - Customizable bundles for different clients
Not all customers have the same needs. Offer customizable bundles where clients can pick and choose the products they want, up to a certain value. This level of personalization can make your offering stand out and cater to a wider audience. - Use bundles to introduce new products
Have a new product you’re excited about? Include it in a bundle with best-sellers. This can encourage hesitant buyers to try something new and give you valuable feedback on your new offerings.
How Turis makes B2B Bundling easy
Managing product bundles can get complicated, but it doesn’t have to be. With Turis, you can easily create and manage product bundles tailored to different customer segments or industries. Our platform allows you to:
- Set dynamic pricing: Adjust prices based on the products included in the bundle and the quantity ordered.
- Create personalized Bundles: Offer customizable bundles that let your clients pick the products they need most.
- Automate reordering: Set up subscription-based bundles for recurring orders, simplifying the process for both you and your customers.
Ready to grow your B2B Sales with Product Bundling?
If you’re ready to take your B2B eCommerce game to the next level, it’s time to explore the power of product bundles. Start small by bundling complementary products, or go big with customized packages for your key clients. Whatever approach you choose, Turis is here to help you every step of the way. With the right strategy and tools, you can create bundles that not only attract new customers but also build long-lasting relationships.
