Black Friday for B2B eCommerce: Who is it for and best tactics

Learn simple tips to make the most of Black Friday for your B2B business. From choosing smart deals to making checkout easier, we’ll help you boost sales and keep your customers happy.

Black Friday, the retail holiday traditionally associated with B2C sales, has grown to include B2B eCommerce in recent years. While consumers flood retail websites for deals, businesses are now jumping on the Black Friday bandwagon to leverage opportunities for their growth. But what does Black Friday mean for B2B eCommerce? Let’s dive into who benefits and the best tactics to sell effectively.

Who benefits the most

• Wholesalers: Businesses looking to buy in bulk before the year ends can take advantage of your Black Friday deals.
• Retailers and Distributors: If your business serves other retailers or distributors, Black Friday deals can be a way for them to stock up and pass on savings to their own customers.

Best tactics for B2B Black Friday sales

B2B companies can benefit from Black Friday by offering discounts, bulk pricing, and incentives that appeal to businesses. Here are some effective tactics to help you sell better:

1. Offer tiered discounts for bulk orders
   In B2B, it’s not uncommon for businesses to place larger orders. Offer tiered discounts based on the quantity purchased to incentivize bulk buying. For instance, a 5% discount on orders over $5,000, 10% over $10,000, and so on. This way, businesses get a better deal the more they order, and you increase your sales volume.
2. Time-limited promotions
   Black Friday thrives on urgency. Highlight time-limited deals to encourage fast action. You can create a countdown timer or flash sale banners on your B2B eCommerce platform to add urgency. Ensure your offers are clear and simple, so your B2B buyers know exactly what to expect.
3. Exclusive offers for loyal customers
   Reward your repeat customers with exclusive Black Friday deals. Offer discounts or perks that are only available to your loyal customer base. It could be priority access to new products, extended payment terms, or free shipping on large orders.
4. Bundle offers and packages
   Combine complementary products or services into bundles and offer them at a discounted rate. This can increase the perceived value of the purchase and encourage customers to buy more than they initially planned. For example, offering a discounted price when purchasing software licenses and implementation services together.
5. Personalize your offers
   Unlike B2C, B2B relationships are often more personal. Use customer data to create personalized Black Friday offers tailored to specific businesses. For example, offer special pricing or discounts based on past purchasing behavior or industry-specific needs.
6. Optimize your B2B checkout process
   Ensure your B2B checkout is seamless and efficient. Nothing kills a sale faster than a frustrating checkout process, especially when businesses are eager to take advantage of limited-time deals. Make sure your B2B eCommerce platform allows for easy bulk ordering, multiple payment options, and any other specific requirements for B2B buyers.
7. Leverage email marketing
   Use your email list to build hype around your Black Friday deals. Send a series of emails in the weeks leading up to Black Friday, teasing your offers and creating urgency. Segment your email list to ensure that you’re sending relevant deals to different groups of customers, based on their buying history.

The role of B2B eCommerce platforms in Black Friday success

If you’re running a B2B eCommerce store, your platform’s functionality plays a huge role in executing a successful Black Friday campaign. With a platform like Turis, you can:

• Set up personalized pricing for different retailers.
• Automate order processing for fast, hassle-free bulk orders.
• Manage promotions and discounts easily without manual effort.
• Provide seamless checkout options with flexible payment terms and shipping options.

By using a robust platform built for B2B, you can ensure your Black Friday offers run smoothly and that your customers have a hassle-free buying experience.

Related articles