B2B platform: 4 myths and the “hard facts”

A B2B platform is something that is often shrouded in mystery. This has resulted in a range of misunderstandings and myths about B2B platforms, how they work, and what they can do for business operating with a wholesale model. But fear not; Turis is here to bring you the truth. The “hard facts” about B2B platforms.

In the blog post below we have answered 4 of the most common myths about B2B platforms that we hear.

B2B platform: myth 1

“It takes too long to set-up and get started with a B2B platform. I don’t have the time or patience for that”

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We understand your concern. Luckily the Turis B2B platform is designed to be super easy and fast to set up and get started with. With Turis you can have your own platform up and running within a couple of hours or days – depending on the size of your company, of course.

Additionally, chances are that manual order handling is one of the contributors to your lack of time and patience. By investing in a B2B platform you will gain more time to focus on the things that really matter to your company.

B2B platform: myth 2

“I simply dont have enough retailers for a B2B platform to be relevant”

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Wrong – all companies, irrespective of size, can benefit from transferring to digital order handling. Perhaps manual order handling is not something you yourself loathe. Your retailers, on the other hand, will most likely prefer and appreciate the possibility to order digitally and without frills

With our “Pro” version you can get your own platform at a very low cost. It is almost like a dishwasher – once you try it you won’t understand how you ever lived without it in the first place.

B2B platform myth: 3

A B2B platform costs a fortune. Even if a B2B platform means a lot of benefits for me and the company I simply cannot afford to invest in one”

This might have been the case for a long time. For several years B2B platforms have been priced extremely high. In fact so high, that the majority of companies simply don’t have the capital to invest in an otherwise essential tool.

The high prices of B2B platforms are luckily soon to be a thing of the past. In the last couple of years, more affordable solutions have been made available. Og now the Turis B2B platform is here offering the most affordable B2B solution so far. Turis, however, also offers a free trial of our platform. You won’t get a better deal anywhere else!

(If you want to have a closer look at our “Pro” and free trial of Turis, you can click here)

B2B platform myth: 4

“But my customers don’t even want all this digitization – they prefer personal contact”

Please don’t take it personally, but several studies have shown that the majority of B2B customers prefer to place their orders directly without having to talk to a salesperson. That means digitally through a B2B order portal. Don’t worry; it got nothing to do with you, but B2B platforms and digital order handling are simply just the future.

With the Turis B2B platform and B2B order portal, your retailers can purchase your products easy, fast and efficiently. They can do it exactly at the time that suits them and without having to ask about prices and terms beforehand. All the information they need is available for them on the B2B order portal.


Thus is B2B platforms and the myths that surround them are demystified. Should you have the urge to invest in your own platform and order portal, then you can read more about how a B2B eCommerce platform can help you save time and money. Or you can get in touch with us for further information.

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