B2B Essentials: Individualized Pricing
In B2B eCommerce, pricing flexibility isn’t just a feature—it’s a necessity. Unlike B2C, where customers generally see the same price for the same product, B2B pricing is often highly individualized. Businesses need the ability to tailor pricing based on a variety of factors, such as:
- The customer’s purchasing history and relationship with the company.
- The specific market or region the customer operates in.
- Bulk purchase agreements and contractual commitments.
- Special deals negotiated by sales representatives.
For businesses to efficiently manage sales with other businesses online, they require a platform that allows them to control product pricing with extreme granularity. This includes the ability to set different price levels, offer currency flexibility, and implement unique pricing structures per customer or customer segment.
Why Traditional & B2C eCommerce Platforms Fail at B2B Pricing
Many businesses attempt to modify traditional B2C eCommerce platforms to function in a B2B context. While this may work in some cases, it is often a frustrating and expensive process. B2C platforms are not built with the complexities of B2B pricing in mind, which leads to companies:
- Adding multiple third-party plugins and extensions to accommodate tiered or customer-specific pricing.
- Relying on manual workarounds to assign different prices to different customers.
- Investing in costly custom development to patch the missing functionality.
This patchwork approach is not only inefficient but also limits scalability. Instead of working around the limitations of a system not designed for B2B, businesses need a solution that has customer-specific pricing as a built-in feature.
How Turis Solves B2B Pricing Challenges
At Turis, we understand that pricing flexibility is the backbone of B2B eCommerce. That’s why our platform is designed to support customer or segment-specific pricing right out of the box. With Turis, you can:
- Assign multiple price lists to a product.
- Set different pricing for individual customers or entire customer segments.
- Manage pricing in multiple currencies.
- Restrict product access based on assigned price lists.
Turis ensures that businesses have full control over how they price their products without needing extra plugins, additional apps, or custom development.
The Pricing Capabilities in Turis
To illustrate how Turis’ pricing system works, take a look at the graphic below
This simple yet powerful structure demonstrates how a single product (Product A) can have different prices for different customers based on their assigned price lists.
- Customer 2 is assigned to both Price List 1 (€100) and Price List 2 (£84).
- Customer 1 is assigned to Price List 3, but since no price is set, they cannot purchase the product.
- Price lists are fully customizable, ensuring that only the right customers have access to specific pricing and products.
The Business Impact of Detailed Pricing Control
The ability to assign specific prices to customers has significant benefits:
1. Better Sales Conversions
By showing the right price to the right customer, businesses increase their chances of closing deals. Instead of forcing customers to contact sales for a quote, pricing is transparently set in the system.
2. Scalability Without Extra Work
With Turis, businesses don’t have to manage pricing manually or through unreliable third-party solutions. Whether you have 10 customers or 10,000, pricing remains under control with minimal administrative overhead.
3. Stronger Customer Relationships
When customers receive pricing that reflects their purchase history, commitment, or negotiated deals, they feel valued and are more likely to continue doing business.
4. Efficient Market Segmentation
Businesses selling in different markets with different currency requirements can manage pricing without friction, ensuring compliance and competitiveness in all regions.
B2B pricing is complex, but it doesn’t have to be complicated to manage.
Turis provides businesses with a streamlined, scalable solution for handling customer-specific pricing without the need for plugins or custom development.
With our intuitive pricing functionality, businesses can:
- Easily assign prices based on customer relationships and market conditions.
- Ensure only relevant customers see specific products and pricing.
- Maintain full control over pricing at scale.
If your business requires flexible, powerful, and scalable pricing functionality, Turis is the solution that will keep you ahead in the B2B space.
Ready to see how it works? Start a free trial today and experience true B2B pricing control.
