B2B eCommerce Platform for Cycling Brands: 4 Key Features for Success
The cycling industry is booming, with the global bicycle market estimated at $77.01 billion in 2024 and projected to grow at a CAGR of 9.9% from 2025 to 2030. As the industry expands, the demand for seamless wholesale operations is greater than ever. For B2B cycling brands, staying competitive means offering more than great products—it requires delivering a smooth, efficient buying experience for retailers. A tailored B2B eCommerce platform can help streamline operations and build stronger relationships with retailers.
Here are four essential features every cycling brand should consider to achieve success.
Why Cycling Brands Need a Dedicated B2B eCommerce Platform
The cycling industry is competitive, and delivering an exceptional experience to retailers can set your brand apart. A robust B2B eCommerce platform tailored to cycling brands not only streamlines your operations but also:
- Improves retailer satisfaction with a user-friendly buying process similar to a B2C experience.
- Increases B2B sales through better inventory visibility and wholesale pricing strategies.
- Positions your brand as a leader in the industry with a well functioning B2B webshop.
4 Essential Features a B2B eCommerce Platform Should Have for Cycling Brands
1. Advanced Product Filtering and Bundling Options
Cycling brands often carry extensive product catalogs, from bikes and accessories to apparel and tools. Retailers need not only to find specific items quickly but also to take advantage of curated product bundles that enhance value and convenience.
Why it matters:
- Retailers often look for specific configurations such as frame sizes, gear systems, or bike types and appreciate bundled offers that cater to their customers’ needs.
- Bundling complementary products, like helmets with bikes or maintenance kits with tools, can increase average order values and simplify the buying process.
Example Feature:
A platform that allows retailers to filter by product attributes (e.g., bike type, frame material) while also showcasing pre-configured bundles—such as a “Beginner Cyclist Kit” including a hybrid bike, helmet, and water bottle—ensures efficiency and encourages larger purchases.
This pairing not only streamlines product discovery but also provides added value to retailers by saving them time and offering tailored solutions for their customer base.
2. Seamless Bulk Ordering
Cycling retailers often purchase large quantities of items to prepare for peak seasons or cycling events. Simplifying bulk orders not only saves time but also ensures a smooth buying process.
Why it matters:
- Retailers don’t want to spend hours inputting product codes or manually adding items to their cart.
- A streamlined bulk ordering process minimizes errors and improves retailer satisfaction.
Example Feature:
A quick-order form or CSV upload option lets retailers select multiple SKUs and quantities in one step. For example, a store ordering helmets in various sizes or accessories like water bottles in bulk can do so without hassle.
3. Real-Time Inventory Updates and Order Tracking
For cycling brands, stock availability can make or break a retailer’s ability to meet customer demand. Knowing what’s available—and when it will arrive—is essential for both your business and your retail partners.
Why it matters:
- Retailers need real-time visibility into your inventory to plan their purchases effectively.
- Order tracking reduces “Where’s my shipment?” inquiries, freeing up your team’s time.
Example Feature:
A B2B platform with real-time inventory updates and tracking notifications allows retailers to adjust their orders based on stock levels. Alerts for restocks of popular items, like a best-selling bike model or essential components, help retailers act quickly.
4. Flexible B2B Pricing and Loyalty Rewards
In the cycling industry, pricing can vary significantly based on order volumes, loyalty, or specific retailer needs. Offering tailored pricing and discounts builds trust and strengthens relationships.
Why it matters:
- Retailers who feel valued through personalized pricing are more likely to remain loyal.
- Clear and upfront pricing reduces friction in the buying process.
Example Feature:
A B2B platform that provides tiered pricing for high-volume orders and automated discounts for returning customers can create a sense of partnership. For example, a retailer who consistently orders high-end road bikes might receive a loyalty discount or free shipping on bulk orders.
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Our Cycling B2B Brands
Brands like Peloton de Paris and Polymer Workshop trust Turis to manage their B2B eCommerce operations. By partnering with Turis, these brands have been able to streamline their processes, enhance their customer experience, and grow their businesses.
Peloton de Paris
Peloton de Paris, a distinctive brand born in Belgium, is renowned for its high-quality cycling apparel and casual wear. Established in 2013 as Belgium’s first cycling café, it quickly became a beloved hub for cyclists and sparked the creation of their own apparel line. Peloton de Paris has partnered with Turis to improve its B2B eCommerce operations, allowing them to easily handle wholesale orders while focusing on delivering outstanding cycling apparel and building strong relationships with their business clients.
Polymer Workshop®
Polymer Workshop® specializes in developing and manufacturing cutting-edge equipment and components for high-performance bicycles. By partnering with Turis, Polymer Workshop® has streamlined its B2B eCommerce operations, making it easier to manage wholesale orders efficiently while continuing to deliver exceptional products and service to their business clients.
How Turis enables growth for Cycling brands
At Turis, we understand the unique challenges that cycling brands face in the B2B market. That’s why our B2B eCommerce platform is designed to be the easiest and still addresses the specific needs of this industry, offering features that enhance efficiency, improve client satisfaction, and drive growth.
- Real-time inventory management: Keep track of stock levels and ensure timely deliveries of fresh products.
- Product bundling: Create and manage product bundles to offer value-added packages and seasonal promotions.
- High-quality visuals: Showcase your products with professional images and detailed descriptions, helping clients make informed purchasing decisions.
- Flexible pricing and promotions: Set up custom pricing and seasonal offers to meet the diverse needs of your clients.
