A customer found an opportunity for 60% of their customer base with Tippy AI
Tippy AI is all about helping you grow your business with all the opportunities that is in your data, but you don’t know about.
A great way to get started with uncovering opportunities is by having Tippy AI analyze your customers as segments and identify product and sales opportunities.
Your customers, regardless of how many you have, will have similarities that equal sales opportunities. The challenge is simply that brands are not aware of these and even if they are, they are locked in on one specific way of analyzing for these similarities.
With Tippy AI, on the other hand, you can at any time ask for opportunities of any kind which is a direct upside of facilitating B2B orders in Turis and your reason to go catch these.
Back to the topic of this email and an opportunity analyzed and generated by Tippy AI. Of course we can’t disclose the specific customer, but more importantly, this is a real-world example of a question posted to Tippy AI and an opportunity relevant to more than half the customer base for the user.
“Which products should we consider discontinuing due to low sales?”
Tippy AI was able to find a list of products with absolutely no sales, but a list of products with some level, although low, of sales was also highlighted.
“Who ever purchased the lowest performing product on your list?”
The response was a list of customers that had at least one of these products in their order history. Products that were hidden in loads of orders representing just single lines.
The user was then able to ask about the overall performance of the listed customers and this is where things got interesting.
“How good customers are these?”
It turned out that the customers who purchased this low-performing product were some of the most significant customers due to the overall mix of products they purchase.
“What is the total share of customers who’s purchased the product?”
40%!! So this low-performing product has been purchased by almost half of the customer base. That indicates that this is a key product but at the same time that 60% have missed out on it for some reason.
“Generate a table of all customers who never purchased the product”
Tippy AI can generate customer lists featuring just the data you need to do your outreach.
“Write a marketing email that presents and recommends the top 3 sleep bag products including why the customers should buy them right now”
Tippy AI can write emails and templates for you that relates to the insights we’ve generated. Based on the insights uncovered in this context, an email with recommendations for the most relevant products to the most relevant customers was crafted.
This is just one example
With Tippy AI you can get as creative as you want. This is just one example of uncovering insights, but it tells you something about the significance of the information that is waiting for you.
All you need to do is to start chatting
While AI can seem a bit mysterious if you are not already using it in other tools or contexts, it can be a game changer for most businesses. With Tippy AI the chance of it being a game changer is even bigger, as we train it for you every single day on everything that has happened within your Turis account.
So our advice is of course to start chatting and let Tippy’s Discover Module help you steer the conversation towards value.
