6 B2B ecommerce communications you can automate with Turis
B2B ecommerce generates a huge amount of valuable customer insight — from browsing and checkout behaviour to reorder patterns and account activity.
The challenge for many teams isn’t collecting this data, but turning those signals into action: using them to put the right message in front of the right customer at the right time, without adding complexity.
Coming soon to Turis:
B2B email marketing you can automate directly from Turis, using the data that’s already in the platform. We’ve called this Pulse.
Pulse was built to make the B2B email marketing opportunity clearer and easier to act on.
By using customer behaviour and ordering data directly inside Turis, Pulse helps teams turn everyday B2B ecommerce signals into practical, maintainable email automation.
Here are six examples:
1. Onboarding customers who haven’t started ordering via your Storefront
Many B2B customers are invited to a storefront but don’t order immediately.
With Pulse, you can automatically reach out to customers who:
- Have been invited but
- Haven’t logged in yet, or
- Haven’t placed their first order
A simple, timely message can guide them back, explain what to do next, or highlight where to start — helping turn invitations into active accounts.
2. Following up on abandoned carts
In B2B, checkouts are often started but not completed — due to approvals, uncertainty, or interruptions.
With Pulse, you can automatically follow up with customers who:
- Started checkout but
- Didn’t submit an order within a set time window
The message can reference what was in the cart and offer help or next steps. Once the order is placed, the follow-up stops automatically — keeping communication useful and relevant rather than annoying.
3. Reorder reminders based on real buying patterns
Many B2B customers reorder the same products on a regular cadence — but reminders are often manual or inconsistent.
With Pulse, you can reach out when a customer:
- Usually reorders after a certain number of days but
- Hasn’t placed that order yet
A quick reminder with a link back to reorder helps prompt action and keeps repeat revenue flowing without manual follow-up.
4. Re-engaging customers who are going quiet
B2B accounts rarely churn suddenly. Activity often slows gradually.
With Pulse, you can identify customers who:
- Haven’t ordered for a defined period or
- Have reduced browsing or engagement
You can then trigger a targeted message based on their past activity, offering support or a nudge to re-engage — before the account fully drops off.
5. Following up on product or category interest
When a customer repeatedly views a product or category, it often signals genuine buying intent.
With Pulse, you can follow up with customers who:
- Browse a category multiple times
- View specific products but don’t purchase
The follow-up can highlight bestsellers, bundles, or relevant alternatives — helping move customers from consideration to order.
6. Protecting high-value accounts
Some customers matter more than others — and small changes in their behaviour can be important signals.
With Pulse, you can monitor high-value customers who:
- Reduce order frequency
- Show declining activity
This allows you to trigger timely, relevant communication focused on support and relationship management — helping protect your most important accounts.
7. Activating more of your assortment (our bonus example)
In many B2B businesses, buyers repeatedly order the same subset of products — while the remaining assortment gets less attention.
With Pulse, you can follow up automatically after a completed order and highlight relevant products based on what the customer just purchased.
For example:
- A customer places an order for Product X
- A few days later, they receive a message suggesting relevant new or complimentary products
This creates a simple, timely cross-sell opportunity — helping activate more of your assortment and introduce customers to products they might not be aware of.
Summary: Turning signals into action
None of these ideas are new in theory. And they are just some examples of what’s possible.
What Pulse changes is how easy they are to put into practice.
By keeping customer data, context, and automation in one place — directly inside Turis — Pulse makes it easier to see what’s possible, decide what’s worth acting on, and keep programs running over time.
Pulse is about turning everyday B2B ecommerce behaviour into timely, useful communication — without adding complexity. And it will be available in Turis soon!
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