FIDDLE’S and Turis
Discover how Fiddle’s simplified its B2B operations, freeing up time to focus on growth, creativity and building a loyal customer base.
Fiddle’s isn’t just about snacks; it’s about creating joy, sharing memorable experiences, and supporting sustainability. Starting out on the streets of Copenhagen with a simple trolley of roasted almonds, Caner Atici was driven by a vision to make snacking healthy, exciting, and sustainable.
Today, Fiddle’s products are available in over 1,000 stores, with a ever present commitment to producing vegan-friendly, guilt-free snacks. But as their reach grew, so did the complexity of their B2B operations. With rising retailer interest and demand, it became clear that Fiddle’s needed a better way to manage orders and streamline their B2B processes.
The problem
Fiddle’s was handling B2B orders through email, which was becoming increasingly time-consuming for the team. With around 40 retailers initially, managing orders, special requests, and custom price lists was manageable but inefficient and prone to errors.
The solution
When Fiddle’s adopted Turis as their B2B eCommerce platform, they quickly saw a shift in their B2B operations. The Turis platform offered them the tools to streamline order handling and focus on what mattered most—crafting new flavors, innovating, and growing their brand presence.
Here’s how Turis helped Fiddle’s scale their B2B operations:
- Easy integration: The simple integration with e-conomic helped Fiddle’s align order processing with their accounting effortlessly.
- Effortless order management: Moving from email orders to an automated platform saved time and reduced manual errors, allowing Fiddle’s to keep up with the demand from their retailers.
- Customized wholesale pricing: Turis enabled Fiddle’s to create special price lists tailored for individual clients and branded items, ensuring consistent pricing across the board.
The results
Since partnering with Turis, Fiddle’s has enjoyed a smoother sales journey. Their sales team can focus more on customer engagement and brand growth rather than managing endless email orders. The platform not only keeps their B2B operations organized but also supports their brand’s growth long-term goals.
“We wanted a solution that would let us focus on what we love—making great snacks and inspiring our customers. Turis has allowed us to do that without the constant back-and-forth of managing orders manually,”
Caner Atici, founder of Fiddle’s.
Fiddles’s Numbers
+21,4%
Order increase in the platform
+145%
Growth in number of retailers
2018
Year of foundation
Who is FIDDLE’S?
Fiddle’s started with a love for snacks and a dream to make them better. Caner Atici was tired of the usual options—snacks that were either unhealthy or uninspiring. He began selling roasted almonds from a homemade cart on the streets of Copenhagen, sparking a passion for creating snacks that were both exciting and healthy. From those early days, Fiddle’s has grown into a recognizable brand, producing thousands of snack packs daily.
More than just snacks
Fiddle’s snacks are crafted to be both delicious and responsible. Every snack is vegan, sustainably packaged in paper-based materials, and produced with care to meet the demand for healthy, eco-conscious choices. Found in stores, gyms, and cafes across Denmark and beyond, Fiddle’s snacks are all about creating tasty, guilt-free options that everyone can enjoy. The team at Fiddle’s is constantly dreaming up new flavors and formats, aiming to bring a little joy and a lot of flavor to snack time.
Helping build dreams
At Fiddle’s, it’s not just about the snacks—it’s about giving back and inspiring others. Partnering with Mind Your Own Business, Fiddle’s supports young people from vulnerable backgrounds in Denmark and Greenland, helping them gain entrepreneurial skills and confidence. Through talks, workshops, and hands-on mentorship, Fiddle’s team shares what they’ve learned in business to help young people build their own dreams. This commitment to giving back is at the heart of Fiddle’s and drives everything they do.
Fiddle’s
Leveraging Social Media for Brand’s growth and visibility
Fiddle’s is a young, vibrant brand that’s all about connecting with customers in authentic, relatable ways. To build their presence, they’ve embraced social media, using platforms like TikTok to share funny, down-to-earth videos that resonate with their audience. It’s all about staying connected, showing personality, and making an impression.
On LinkedIn, Fiddle’s shares regular updates on their brand and products, keeping retailers and customers in the loop with what’s happening behind the scenes. This mix of humor, transparency, and creativity has helped Fiddle’s stand out, reach new audiences, and grow their sales in an engaging, community-driven way.
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