CONTEXT / PROBLEM

Handling orders via email and Excel wasn’t scalable as demand grew

Before using Turis, Buddy handled wholesale orders through a mix of emails and Excel order forms. Retail customers sent in orders manually, and the team at Buddy re-entered them into internal systems for fulfilment and invoicing.

This approach worked at low volume. But as order volume increased and the number of retail customers grew, the manual process became time-consuming and harder to manage. Keeping pace with demand and maintaining accuracy using this approach was no longer sustainable.

WHY TURIS

A low barrier to entry, with the integration depth to support order-to-cash automation

Buddy was looking for a B2B ecommerce platform that would give them a webshop integrated with their key systems, enabling a more automated order-to-fulfilment flow so they could meet demand more easily.

Turis met those requirements by combining a low barrier to entry with the integration depth needed to automate administrative processing work.

“We decided to collaborate with Turis because of the easiness of use and low barrier to getting started – in combination with the right type of APIs to drive automation of admin and, of course, a flexible and supportive Turis team.”

SOLUTION

A B2B webshop connected to fulfilment & finance

Buddy implemented Turis as its B2B webshop, giving retail customers a structured way to place orders instead of sending them by email or Excel.

Orders placed in the webshop flow directly into Buddy’s existing systems. Integrations are used to move orders through fulfilment and invoicing without manual re-entry:

• Slack for internal order notifications
• Fortnox for invoicing
• Ongoing for stock management

This setup replaced inbox-based order intake with a single entry point for B2B orders, while allowing Buddy to keep its existing operational systems in place.

“We are now fully automated from order placement to dispatch and invoicing through APIs.”

IMPACT

Less admin & a better customer ordering experience

Less administrative time per order
By automating order management and invoicing, Buddy reduced the amount of manual work required to process B2B orders. This freed up time that had previously been spent re-entering orders and handling follow-ups, allowing the team to focus on running and growing the business.

Improved accuracy
Removing manual data entry reduced the risk of mistakes in the order flow. Orders now move through fulfilment and invoicing in a more consistent way, making day-to-day operations more reliable.

A better ordering experience for customers – delivered quickly
Retail customers now place orders through a professional B2B webshop instead of email or Excel. Turis enabled a swift transition to this setup, giving retailers a clearer and more reliable way to order without slowing the business down during the change.

Growth supported, not constrained
As Buddy continued to grow rapidly year over year, having an automated order flow in place helped ensure that increased demand did not translate into increased administrative complexity.