It used to be about facilitating a transaction triggered by something else — a low stock count, a production need, or a request for products. Turis is here to change that.
Our origin
It used to be about facilitating a transaction triggered by something else — a low stock count, a production need, or a request for products.
Turis is here to change that. We believe businesses should be able to run their vital B2B sales channels in a way that not only meets but exceeds the expectations of today’s buyers.
These buyers aren’t interested in faxing order forms — they demand a seamless, efficient experience. While consumers enjoy modern eCommerce, B2B buyers remain stuck with outdated processes like reciting item codes over the phone, filling out order forms, or wrestling with outdated spreadsheets.
So we built the platform we wished those teams had — AI-native from day one. Not a legacy system with an AI plug-in, but a platform where the agent (Tippy) plans and executes the work, the reader (Vision) turns any inbound order into clean data, and the activator (Pulse) reaches each customer at the moment that matters to them.
It doesn’t replace your ERP; it sits in front of it. It doesn’t force your customers to learn a new portal; it meets them where they already order. And it doesn’t take a year to deploy. Every release ships new AI tools or sharpens existing ones — the platform compounds.
If that’s a problem you’re trying to solve — we’d love to talk.
AI · at the core
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
Plain-language agent that plans and executes work for you across every Turis view — segmentation, Pulse campaigns, bulk ops, file imports, content generation, localisation, the lot.
Meet TippyReads any inbound order — PDF, CSV, XML, email body — extracts the lines, matches them against your live catalogue, and queues a structured order for one-tap approval.
See VisionSends the right message to the right customer at the right moment — timed by actual buying signals per account, not by a generic newsletter calendar.
About PulseWhat we value
These aren’t aspirational poster slogans. They’re how we make trade-offs when it isn’t obvious which way to go.
Fresh ideas and staying ahead. The B2B status quo isn’t good enough — we won’t ship things our customers’ competitors already have.
We listen first. Every operations team has a workflow that taught us something — we keep asking until we understand it.
Dependable and steady support. The platform that handles your orders shouldn’t be an adventure — it should just run.
Solid, helpful partnerships. Your win is our win. We stay close — and the team you talk to during sales is the team you’ll keep talking to.
Deeply invested in client success. Our customer success engineers have sat next to operations teams — they know what good looks like.
In their words
Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
What customers see
A handful of the outcomes our customers have shared publicly — from a five-day launch at Petgood to a +151% revenue uplift at Naturligolie.
Get started · AI-powered B2B commerce
