It used to be about facilitating a transaction that was triggered by something else—a low stock count, a production need, or a request for products. B2B buying was a process born out of necessity, vastly different from the way we act as consumers. But even in consumer contexts, like shopping at a supermarket, decisions are driven by specific needs.

Then the internet changed everything for consumers. Browsing and ordering products online became effortless, and eCommerce simplified the way we purchase. With this shift, we developed new habits and expectations. When a better way is available, we come to expect it in all areas of life, and if it’s not there, frustration builds.

That’s where B2B commerce is stuck today. While consumers enjoy the benefits of modern shopping, businesses are still stuck in the past—reciting item codes over the phone, filling out order forms, or wrestling with outdated spreadsheets. It shouldn’t be this way.

Turis is here to change that. We believe businesses should be able to run their vital B2B sales channels in a way that not only meets but exceeds the expectations of today’s buyers. These buyers aren’t interested in faxing order forms—they demand a seamless, efficient experience. And brands that depend on B2B sales can no longer afford to ignore this shift. Relying on outdated processes won’t cut it when your competitors are moving ahead with modern solutions.

There’s software out there that can handle the complexity of B2B commerce, building structure around the unique internal processes of companies that rely on B2B sales. And the benefits are substantial—not just for the businesses that purchase the software but also for the B2B buyers who use it.

It’s time to add the “e” to B2B commerce. Turis makes it possible to turn B2B into B2B eCommerce, opening up opportunities far beyond what a B2C site can achieve. The impact of B2B eCommerce is immense, delivering value from day one to your existing customer base while laying the foundation for even greater success.

The brands that recognize the importance of this shift will outpace their competition—even those with premium offerings—by leaving behind the old ways of doing things.

So go ahead, add that “e” to your B2B commerce, and leave your competition in the dust.