18 Ways to make your B2B Checkout as easy as B2C
Learn how to make your B2B checkout as simple as shopping online. From easy payment options to smooth order management, keep your customers happy and grow your B2B sales.
When we think of eCommerce checkouts, the image that comes to mind is often a smooth, intuitive B2C process—quick, user-friendly, and efficient. But in the B2B world, it’s a different story. Many businesses are still stuck with clunky, complicated checkouts that frustrate their customers and lead to abandoned carts. A poor B2B checkout experience not only hampers sales but can also damage relationships with your most valuable clients.
And here’s the kicker: 83% of B2B buyers prefer ordering or paying through digital commerce. This means that if your B2B checkout isn’t up to par, you could be missing out on a significant amount of business. A streamlined, user-friendly checkout is not just a nice-to-have; it’s what your customers expect.
Key stats showing why a seamless buying experience is crucial in B2B
81% of B2B buyers would pay more for a better eCommerce platform.
87% of B2B buyers are willing to pay a premium for an excellent eCommerce experience.
90% of B2B buyers would switch to a competitor if a supplier’s digital channel doesn’t meet their expectations.
73% of B2B customers expect companies to understand and cater to their unique needs and preferences.
The importance of a streamlined B2B Checkout
The checkout process is the last step before the finish line. It’s where your customer decides whether to complete the purchase or abandon their cart. And in B2B eCommerce, this decision is even more critical due to the complexity involved. From bulk orders to multiple shipping addresses and custom payment terms, a B2B checkout needs to be more than just functional—it needs to be seamless, intuitive, and tailored to the unique needs of your business customers.
A well-designed B2B checkout can improve conversion rates, build stronger relationships with your retailers, and ultimately drive business growth. On the flip side, a poor checkout experience can lead to lost sales, dissatisfied customers, and a negative impact on your brand reputation.
What makes a great B2B Checkout?
A B2B checkout should offer the same ease and efficiency as B2C but with the added functionalities required for B2B transactions. Here are the key elements that define a top-notch B2B checkout experience:
- User-friendly design: A clean, intuitive interface that’s easy to navigate.
- Clear pricing and discounts: A transparent view of all pricing details, including custom discounts for different customer segments.
- Flexible payment options: Support for credit cards, bank transfers, and various payment terms.
- Multiple shipping addresses: Allow customers to choose or add shipping addresses for each brand or location.
- Order management: Save carts for later, reorder with a click, and download order summaries in CSV format.
- Safety features: Lock critical fields like invoice addresses to prevent errors.
- Real-time support: A built-in chat function for immediate help during checkout.
- Customer-specific terms: Display custom terms and conditions for each retailer.
- Enhanced search: A powerful search feature to quickly find products and add them to the order.
- Order tracking: Track the status of orders post-checkout for complete visibility.
Common problems with B2B Checkouts
Many B2B checkouts are simply not built to handle the complexities of B2B transactions. They are often adapted from B2C checkouts, lacking the functionality needed for bulk orders, custom pricing, and complex payment terms. Here are some of the common pitfalls:
Complex navigation: A cluttered and confusing interface that makes it hard for customers to complete their orders.
Limited payment options: B2B customers often need flexible payment terms like net 30 or net 60, which many checkouts fail to offer.
Lack of customization: Generic checkouts don’t cater to the specific needs of different customer segments, leading to frustration and lost sales.
Missing features: Critical functionalities like saving the cart for later, managing multiple shipping addresses, or viewing applied discounts are often absent.
These issues can create unnecessary friction in the purchasing process, making it harder for customers to complete their orders and easier for them to walk away.
How Turis solves the B2B Checkout problems
The Turis B2B checkout is built from the ground up with B2B needs in mind. It’s not a B2C checkout with add-ons or a generic solution. Every feature has been designed to meet the unique requirements of B2B buyers and sellers, ensuring a seamless and efficient checkout experience.
18 Key features of the Turis B2B Checkout
A B2B checkout should offer the same ease and efficiency as B2C but with the added functionalities required for B2B transactions. Here are the 18 key elements that define a top-notch B2B checkout experience:
1. Automatic Delivery Address: The delivery address is auto-filled based on the retailer profile, reducing manual input and errors. Retailers can also add a new delivery address if needed.
2. Multiple Shipping Addresses: Each retailer can have multiple brands and corresponding delivery addresses, allowing them to choose the correct address during checkout.
3. Comments Section: Retailers can leave specific comments or instructions for the B2B shop owner directly in the checkout, ensuring clear communication.
4. Invoice Address Security: To prevent errors, the invoice address cannot be changed during checkout, ensuring accuracy and security.
5. Purchase Order Number: A dedicated field for adding purchase order (PO) numbers, making it easier for retailers to track and manage their purchases.
6. Wholesale Payment Terms: Offer customized payment terms like net 30 or net 60, tailored to B2B buyers’ needs.
7. Visible Discounts: Customers get a clear view of all applied discounts, avoiding confusion and ensuring transparency.
8. Voucher Codes: A field to add any specific voucher codes, making it easy to apply discounts during checkout.
9. Flexible Payment Options: Supports credit card payments through Adyen and Stripe, catering to diverse payment preferences.
10. Saved Checkout for Later: Retailers can save their cart and return later, with all items and details intact, making it easier to manage large or complex orders.
11. Custom Terms and Conditions: Display unique terms and conditions for each retailer, ensuring clear communication and compliance.
12. Editable Orders: Retailers can make changes to their orders directly from the checkout before finalizing, adding flexibility to the purchasing process.
13. Delayed Delivery Dates: If enabled, retailers can select delayed delivery dates for their orders, providing flexibility in shipping and delivery planning.
14. Document Uploads: Retailers can upload necessary documents like photos, logos, or other files directly in the checkout, simplifying the process for customized orders.
15. Downloadable Orders: Once completed, the order can be downloaded as a CSV file, making it easy for retailers to keep records and integrate with their own systems.
16. Real-Time Support: Built-in chat function available in the checkout for immediate assistance, reducing friction and ensuring a smooth experience.
17. Order Tracking: Track the status of orders after checkout, providing retailers with complete visibility of their purchase.
18. Advanced Search Functionality: A robust search feature in the checkout that allows users to quickly find products and add them to the order, enhancing the overall user experience.
Conclusion
In today’s digital landscape, a seamless and efficient B2B checkout is no longer a nice-to-have—it’s a necessity. A well-designed checkout can be the difference between a completed order and an abandoned cart. With 83% of B2B buyers preferring digital commerce, it’s clear that having a robust, intuitive checkout process is crucial to business success.
With Turis, you’re not just getting a checkout solution; you’re getting a B2B eCommerce platform that’s built for your business, from the ground up. Ready to transform your B2B checkout experience and streamline your operations? Try Turis today and see how our platform can help you grow your business with ease and efficiency.
