B2B eCommerce for Medium-sized companies: Why automation and integration are crucial
In today’s competitive market, medium-sized companies across Europe are increasingly turning to B2B eCommerce platforms to stay ahead. With B2B eCommerce sales in Europe expected to reach over €2 trillion by 2025, the need for efficient, automated solutions is more important than ever.
As these businesses grow, they need systems that can scale with them, streamline operations, and integrate smoothly with their existing tools.
The needs of Medium-sized companies in B2B eCommerce
Medium-sized companies are at a point where manual processes can no longer keep up with the demand and growth expected in the next coming years. As they expand, managing orders, customer relationships, inventory, and finances becomes more complex and prone to errors. A good B2B eCommerce platform that integrates with existing ERP, CRM, invoicing, and payment systems is an essential tool for any B2B business that wants to scale and keep costs optimized.
How technology enables B2B eCommerce
As digital technology becomes more common, it’s making a big impact on B2B eCommerce. The use of order fulfillment software, for example, has really helped businesses keep better track of their orders—whether it’s confirming an order, making sure it gets delivered on time, or managing other aspects of the process.
Even when working with multiple partners like logistics providers or shipping companies, modern technology lets businesses and their customers track orders from start to finish. By adopting these tools, B2B eCommerce companies can automate much of the supply chain, leading to happier customers and stronger loyalty.
Medium-sized companies are at a point where manual processes can no longer keep up. As they expand, managing orders, customer relationships, inventory, and finances becomes more complex. A good B2B eCommerce platform that integrates with existing ERP, CRM, invoicing, and payment systems is key.
Automation and efficiency
As your business grows, so does the volume of orders and the complexity of managing them. Manually processing orders, updating inventory, and managing customer data can lead to inefficiencies, mistakes, and higher costs.
- Order automation: Automating the order process ensures every transaction is handled quickly and accurately, cutting down on manual work and reducing errors.
- Inventory management: Automation keeps your inventory updated in real time, helping you avoid stockouts or overstocking. For example, integration with systems like NetSuite or SAP Business One can help manage inventory levels efficiently.
- Customer relationship management: Integration with CRM systems like Salesforce, HubSpot, or Microsoft Dynamics 365 lets you automatically track customer interactions, giving your sales and support teams the info they need to keep relationships strong.
Automating these processes allows medium-sized companies to focus more on growth and less on the daily grind.
Integration with existing systems
Most medium-sized companies already have ERP, CRM, invoicing, and payment systems in place. A B2B eCommerce platform that easily integrates with these systems is crucial for keeping things running smoothly.
- ERP integration: Connecting your B2B eCommerce platform with your ERP system ensures that all data—sales, inventory, finances—syncs in real time. This eliminates data silos and keeps your business on the same page. Common ERP systems like SAP, Visma, and Microsoft Dynamics 365 are great examples of tools that can be integrated for seamless data flow.
- CRM integration: Integrating your eCommerce platform with your CRM helps you capture and manage customer data automatically, track interactions, and personalize the customer experience. Popular CRM systems like Salesforce, Monday, or HubSpot are often integrated for improved customer relationship management.
- Invoicing and payment systems: Streamlining invoicing and payment through integration speeds up the process of getting paid and improves your cash flow. For example, integrating with invoicing systems like QuickBooks, Xero, or FreshBooks, and payment systems like Stripe or Adyen can significantly simplify these processes.
Streamlining Operations
As your business scales, streamlining operations becomes essential to maintain efficiency and profitability. A B2B eCommerce platform designed for medium-sized companies can help standardize processes, reduce redundancies, and boost overall productivity.
- Standardized workflows: Implementing consistent workflows across your business ensures that tasks are performed efficiently and accurately, reducing the risk of errors.
- Real-time data access: Providing all teams with access to real-time data enables faster decision-making and more agile responses to market changes.
- Scalable solutions: Your B2B eCommerce platform should grow with your business, adapting to increased demand and more complex business requirements as you expand.
B2B eCommerce platforms support business growth
For medium-sized companies, adopting a B2B eCommerce platform that focuses on automation and integration isn’t just about keeping up—it’s about setting your business up for long-term success. By streamlining operations, improving efficiency, and integrating with the tools you already use, you can reduce costs, improve customer satisfaction, and scale your business more effectively.
Recent statistics show that 73% of B2B buyers in Europe prefer to make purchases online, and 60% expect a personalized experience. For medium-sized businesses, meeting these expectations means using a B2B eCommerce platform that can automate processes, integrate smoothly with existing systems, and adapt to the ever-changing market landscape.
How Turis helps Medium-sized companies
Turis offers a B2B eCommerce platform tailored to meet the unique needs of medium-sized companies. Here’s how it can benefit your business:
Scalable and powerful
Turis is designed to scale with your growing business, offering robust features that can handle increasing demands without the worry of outgrowing the platform. Whether you’re expanding your product lines or entering new markets, Turis adapts to your needs, all while being cost-effective and transparent with no hidden fees.
Intuitive and user friendly
Even with more complex operations, Turis remains user-friendly and straightforward to set up. You don’t need an IT department to manage your B2B eCommerce platform. Turis’s intuitive interface ensures that your team can easily manage the platform, allowing you to focus on business growth rather than technical hurdles.
Manage pricing and inventory with ease
For medium-sized companies dealing with complex pricing structures and extensive inventories, Turis simplifies these processes. You can easily manage custom pricing for different client segments, offer targeted discounts, and keep your inventory organized and up-to-date. This efficiency allows you to serve your customers better and maintain a competitive edge.
Build and strengthen trust with a professional platform
Turis provides a professional and reliable platform that helps you build and strengthen relationships with your clients. With features like real-time order tracking, secure payments, and detailed reporting, you can deliver exceptional service that fosters trust and loyalty. As your business grows, Turis ensures that your B2B operations remain seamless and dependable, helping you maintain and expand your customer base.
Increase your bottom line & optimize your B2B operations
Conclusion
In the fast-paced world of B2B eCommerce, medium-sized companies need to focus on automation and integration to stay competitive. A solid B2B eCommerce platform that streamlines operations, integrates with your existing ERP, CRM, invoicing, and payment systems, and supports your growth is essential. As your company continues to grow, investing in the right technology will not only make your operations more efficient but also help you meet the needs of today’s B2B buyers.
