Glasses and Eyewear brands: How to grow with a B2B eCommerce platform

eyewear brands

The eyewear industry is a competitive industry where following the latest trends allied with innovation, quality, and strong relationships with partners are essential for success. As consumer preferences evolve due to social media, so do the demands of B2B clients in the glasses and eyewear market. For eyewear brands, an efficient and robust B2B eCommerce platform is no longer just an advantage—it’s a necessity for managing orders, offering personalized service, and scaling the business effectively.

The unique needs of Glasses and Eyewear brands in B2B eCommerce

Eyewear brands operate in a market where customization, efficient order management, and maintaining quality across large volumes are critical. Managing different pricing agreements and ensuring seamless communication with various partners requires a platform that can handle these complexities. Additionally, the ability to present products attractively online and offer tailored pricing is vital for meeting the high expectations of B2B clients.

Managing custom pricing and catalogs

Glasses and eyewear brands often deal with a diverse range of partners, each with unique pricing agreements and product preferences. Offering tailored pricing and customized catalogs is essential for maintaining strong relationships and ensuring that partners receive exactly what they need.

  • Tailored pricing: Provide custom pricing based on order volume, client relationships, or specific needs, ensuring each partner gets the best value.
  • Custom catalogs: Allow partners to view only the products relevant to them, making the ordering process straightforward and efficient.

With Turis, eyewear brands can easily manage custom pricing lists and catalogs, enhancing the B2B experience and ensuring each partner receives personalized service.

Efficient B2B order management

In the fast-paced glasses and eyewear industry, managing bulk orders across different channels can become complex and lead to many manual processing errors. A B2B platform that simplifies order management and automates processes is essential for maintaining efficiency.

  • Automated order processing: Reduce errors and speed up the order process with automation, ensuring orders are handled swiftly and accurately.
  • Real-time inventory management: Keep track of stock levels to avoid overstocking or stockouts, ensuring partners always receive what they need.

Turis streamlines order processing and integrates with your existing inventory systems, allowing eyewear brands to maintain a smooth and efficient operation.

How Turis enables growth for Glasses and Eyewear brands

At Turis, we understand the specific challenges that glasses and eyewear brands face in the B2B market. Our platform is designed to address these needs, offering features that enhance efficiency, improve partner satisfaction, and drive growth.

  • Customized pricing and catalogs: Easily manage custom pricing and catalogs to cater to the diverse needs of your partners.
  • Automated order management: Streamline order processing and reduce the risk of errors, ensuring timely and accurate order fulfillment.
  • Product presentation: Showcase your products with high-quality visuals and detailed descriptions, helping partners make informed purchasing decisions.
  • Scalable solutions: As your brand grows, Turis scales with you, ensuring that your B2B operations remain efficient and effective.
B2B storefront product display for eye brands

Our Eyewear brand partners

Flama

Flamaeyewear is a spanish eyewear brand that streamlined their B2B operations, strengthened relationships with over 400 optical partners across Spain, Portugal, and Italy, and simplified pricing with a tailored B2B eCommerce solution.

flama eyewear

Hart & Holm

Hart & Holm is a danish eyewear brand that is using Turis to simplify its B2B operations, enabling them to efficiently manage custom pricing and large orders, while maintaining excellent service for their partners.

Hart holm woman glasses

In today’s competitive eyewear industry, brands need more than just quality products—they need a robust B2B eCommerce platform that can handle the complexities of their business. From managing extensive product catalogs to offering personalized service, the right platform can make all the difference. Turis equips your brand with the essential tools to not only meet the demands of your business clients but to exceed them. As you navigate the challenges of the B2B market, let Turis be the partner that helps you see success clearly.

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