How orders arrive
B2B StorefrontLet customers order themselves, at their own prices Email order capture VisionCapture any email, file or photo into digital orders EDI orders Turnkey EDIReceive EDI orders without the development workIncluded with every plan
Plain-language automation Tippy AIAI operator that does the admin work Email marketing automation PulseTurn buying signals into follow-up ReportsPlain-English questions about your dataFor reps who sell by phone and in person
Quotes and orders for reps Orbit NewSales workspace that tells reps where the next order is€49/seat/mo, minimum 3 seats. Runs alongside a channel plan rather than on its own.
We’ll show you our number when you book a demo. In the meantime: an honest, line-by-line look at what each platform actually costs over three years — using published pricing only.
How we compare
Since 2026 Shopify includes entry-level B2B on every plan — but unlimited catalogues, a dedicated B2B storefront and custom checkout still require Shopify Plus, starting at €2,250/mo before plugins, development and migration. The same setup at Turis is B2B Storefront, from €299/mo, all included.
| What’s included | Turis | Shopify Plus | Magento / custom |
|---|---|---|---|
| B2B Storefront — monthly subscription | From €299/mo | From €2,250/mo | Build & run |
| Full B2B — unlimited catalogues & customer pricing | Included | Plus tier only | Build it yourself |
| Customisation & development | Not needed for a standard setup | €35–55/hr | Build it yourself |
| Data migration | €0 | Add-on service | Bespoke |
| Apps & plugins | €0 | Add-on service | Open source |
| Implementation fee | €0 | Add-on service | Add-on service |
| Commission on your sales | €0 | 0.2% if you use your own payment provider | €0 |
| Time to launch | Under 8 weeks | Minimum 90 days | Months to a year |
| Contract commitment | 12 months | 1–3 year term | N/A |
Shopify Plus pricing from Shopify’s published rates as of 14 August 2026 — on a one-year term; €2,100/mo on three years. Magento / custom figures assume a build by an agency at European rates, so they are an estimate rather than a quoted price. Our own figures are the published prices on our pricing page. If you think we have got something wrong here, tell us and we will correct it.
Three-year total cost
Comparisons like this are usually unarguable because nobody says what they priced. So here is the setup, then the arithmetic, then where each figure came from.
What we priced
A specification we chose so the sums below can be checked, not a particular customer. Change the volume and the Turis tier changes with it — the ladder is on the pricing page.
Everything in one subscription, at any volume. Vision and Turnkey EDI are separate channels with their own prices and are not in this total.
€2,100/mo is the three-year rate; it is €2,250/mo on one year. Commission applies if you use your own payment provider. Development runs €35–55/hr on top of all of it. Shopify’s 2026 update covers basic B2B on any plan; unlimited catalogues, a B2B storefront and custom checkout still need Plus.
We are not going to publish a total we cannot source. What we see when customers migrate to us is a six-figure first year once an agency is involved, and a maintenance commitment that does not end — but that is our experience, not a quote from Adobe.
Where these come from. Published figures are the vendor’s own published rates, last checked 14 August 2026 against Shopify’s pricing page. Ours are our list prices, on the pricing page. Estimates are ours, from what customers tell us they paid when they migrate to us, and they are the numbers to argue with — get your own quotes in writing.
Corrected 23 August 2026. This block previously showed €135k+ for Shopify Plus over three years, at a rate of €2,280/mo. Both were wrong: the published rate is €2,250/mo on a one-year term and €2,100/mo on three, and the old line items only ever added up to about €115,000. The corrected total is roughly €26,000 lower, and it is the one above.
AI · at the core
AI is the design principle, not a side feature — every Turis release ships new AI tools or makes existing ones sharper. Customers don’t have to wait for a “v2 with AI” — the platform compounds.
Ask for the work in plain language and it does it across every Turis view — segmentation, campaigns, bulk changes, file imports, translations. It plans the job, then runs it.
What it doesReads the orders your customers email you — the attachment and the message around it together — matches every line to your catalogue and hands you a finished order to approve.
How it reads an orderEmails a customer because of something they did, or stopped doing — timed by what that account actually buys, rather than by a newsletter calendar.
When it sendsClear pricing
Three modules, three pricing pages, no hidden line items. Pick what fits today — add the others when you’re ready.
In their words
From 41 published reviews, as at August 2026. Hear directly from the teams who’ve moved their B2B operations onto Turis.
“Using AI in Turis to set up dynamic discounts has blown my mind. I have just set up a promotion for all Heal’s brand products (around 40,000 items) and it was flawless. What a complete game changer. Thank you!”
“Turis has been instrumental to our ability to grow without adding headcount. Sales is a relationship game — our reps need to be out there, not wasting their time on data entry. I’d say we’ve saved on administration to the capacity of at least one full-time sales role.”
“By introducing Turis, our customers placed more orders simply because it was much easier for them.”
“With Turis, the interface and the customisation of the site is just so much more straightforward than something like Shopify, which has a billion buttons and 20,000 menus.”
Quick answers
No. Turis sits in front of your ERP — orders flow through Turis and into Microsoft Business Central, SAP, Infor M3, Visma Net, Rackbeat, Uniconta, Xero (and more) with the same field structure you already use. You keep your system of record.
Only if they want a self-serve storefront. Customers who order by email or EDI can keep doing exactly that — Vision captures their POs (PDFs, CSVs, XMLs), and your team reviews. We meet customers where they already buy.
Yes — that’s what Pulse is for. Turn customer order & behaviour data into automated emails to trigger reorder reminders, follow up on browse-without-buy, recover stalled checkouts, and re-engage accounts going quiet.
Most Turis customers launch in under eight weeks because the B2B foundation is already there — you’re configuring, not building. Petgood went from initial meeting to a live B2B website in five days.
| They’d order themselves, if there were somewhere to do it | B2B Storefront | from €299/mo |
|---|---|---|
| They’ll always email a PDF or spreadsheet | Vision | from €199/mo |
| Their procurement team mandates EDI | Turnkey EDI | from €200/mo per partner |
Tippy AI, Pulse and Reports included with every plan. No setup fee. No commission on your sales.
Send us a real purchase order — a messy one, ideally — and we’ll show you what Turis does with it on the call.
Live product, your order flow, no slide deck. · 14 days, no credit card needed. · No commission on your sales, ever.