B2B Storefront
B2B ecommerce is complex. Turis can handle it.
Turis lets you spin up your branded B2B storefront quickly. Your customers get a modern, professional buying experience. You get a platform built for wholesale from the ground up.
What you get, out-of-the-box
On brand. Your brand
Upload logo, set colours, add a header image – your branded login & storefront are live
Customer-specific view
Customers see products, prices, & buying rules that apply to them – in their language & currency
Help find and buy more
Smart search finds SKUs & suggests add-ons; run account-specific discounts & tiered price breaks etc.
Order, reorder, pre-order easily
Start from past orders or lists; see stock & ETAs; case packs/ MOQs applied automatically
Checkout built for B2B
Handles POs, invoices, card payments, multiple addresses (including ‘bill-to’) & tax
Sales reps stay on top
Place orders on behalf. See activity in one place – follow up on repeat interest or abandoned carts
Sync products, prices, media
Easily import/sync products & price lists; auto-share product media per-SKU via folders
One view & quick answers
Track logins, carts, & conversions. Ask queries in plain language like “who hasn’t reordered in 60 days?”
Aha! See it for yourself – in minutes
1. Import your products
Use our bulk upload tool or the Shopify import button to pull in your products and prices quickly.
2. Add your branding
Upload your logo, set brand colours, and drop in a login page image. Looks like you in minutes.
3. Preview the experience
Preview your webshop and branded login to see it from your customers’ perspective.
Make it easy for your customers to buy, again and again
Show each customer what’s relevant to them: products, availability and ETAs, prices, and buying rules in the right currency and language. It’s easy for them, so they start adding to their cart quickly.
Algolia-powered search forgives typos, offers close matches, and “often bought with” recommendations, so customers find faster and naturally add more.
Let customers buy now, see live stock (e.g. “100 left”), preorder with clear ETAs, or backorder when you allow it – case packs/ minimums and oversell guardrails can apply.
Customers can add a PO, pay by invoice or card, and choose from a ship-to (or bill-to) address book. Notes can pause an order for review and taxes (VAT/GST/sales tax) are handled automatically.
Make repeat buying easy. Past orders and saved lists drop back into the cart with today’s prices, rules, and availability.
Sales reps can see what matters – and act on it
Agents log in once, see only their assigned customers, and switch into any account to view prices, terms, availability, recent orders and more.
Reps can build and place orders there and then, during site visits or shows – so they close on the spot without needing to retype later.
Simple signals – repeat interest, page views, saved carts, missed reorder windows etc. – gives reps the insight to turn intent (or idleness) into orders.
Use B2C ecommerce moves to grow B2B
Algolia search serves relevant “often bought with” recommendations and close alternatives on PDP/cart, helping you to lift basket size.
Connect email marketing tools like Klaviyo to send reorder reminders, viewed-twice follow-ups, back-in-stock and last-chance nudges that feel helpful not spammy.
Run account-specific promos with Special Price Lists, set volume price breaks, and buy X-get-Y. Time-box them for seasonal or end-of-the-line. An optional checkout upsell can lift basket sizes.
Track customer logins, views, abandoned carts, and conversion by customer/market to see what’s working and where to follow up next.
Ask our built-in AI agent (called Tippy) for insights in plain language: “Who hasn’t reordered in 60 days?”, “Commission by rep this week?” etc. Then schedule updates to your inbox.
Connect Turis to the systems you already use
Do it yourself with our pre-built connectors, webhooks, and documents.
Build your own workflows on our well-documented, public API.
Or we’ll set it up and manage it for you on higher plans.
And if you have specialized needs, we handle custom integrations too.
Here are some examples
ERP & accounting integrations
Microsoft Dynamics Business Central, SAP Business One, Uniconta, Visma, E-conomic, QuickBooks, Xero. Kick off fulfilment automatically, get key data back.
Payment & logistics
Stripe, Adyen, Shipmondo, Sendcloud, Webshipper, Ongoing WMS – handle easily transactions and push orders to the warehouse.
Marketing & CRM tools
Hubspot, Salesforce, Mailchimp, Klaviyo. Send behaviour and order data to update records. Trigger follow-ups: reorder reminders, last-chance, back-in-stock nudges.
Shopify for B2C, Turis for B2B
Many of our customers keep Shopify for B2C and run B2B on Turis. Sync products and stock so there’s no double-entry, and choose your source of truth (ERP/PIM/Shopify).
Why Turis over custom platforms or a B2C retrofit?
Custom / B2C platforms
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LB2B features need custom work lengthening lead time to value
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Expect deep development or help from a partner
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Changing anything takes time/div>
Turis
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B2B features come natively, so you can ship quickly
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Set up in a few steps (or we’ll do it for you)
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Change is point-and-click; we handle platform maintenance
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What now?
Whether you want to discuss the B2B storefront or you’re interested in removing manual retyping from your order intake process, we recommend you request a demo as a next step. When you do that, we’ll reach out to ask some questions then arrange a demo mapped to your needs and goals. Or you can just write to us!
These badges are great.
What matters more to us: the feedback from our customers.
See for yourself at g2.com
“Turis is just great and the support is fantastically fast and competent”, Melanie Walther, Ergobaby
“Intuitive Platform – constant further development – outstanding service”, Anne Kalmutzki, Ortlieb
“Awesome platform and very caring support team”,
Johannes Jörg, FLSK
FAQ
Yes. It’s a branded B2B site behind a login. Content behind the login (including customer-specific pricing, catalogs, and terms) is not indexed by search engines like Google.
No you don’t. Keep B2C on Shopify and sync products and stock with your Turis storefront so there is no double entry.
Yes. Variants, custom fields (e.g, materials, HS codes), case packs/MOQs and units of measure (like weight, sachets, rolls, pallets etc.) are supported.
Yes you can. Run price/timing campaigns like volume breaks, buy-X-get-Y, and account-specific promos (via Special Price Lists). Trigger reorder/back-in-stock/last-chance emails via our Klaviyo integration.
Add customers the way you prefer: import a CSV, add one-by-one, or invite later. You can send email invites (configure the templates in Turis) and add a “Become a retailer” link on the login page for self-signups.
Yes. Ask Tippy (our build in AI agent) in plain language – e.g. “Commission by rep for last week, grouped by region”. Tippy builds the overview and you can schedule it to email weekly (or on any cadence) to you or others.
You can see customer activity data (logins, views, conversions etc.). You can also ask Tippy (our built in AI agent) to build reports by prompting it in plain language – e.g., “Sales last 7 vs prior 7”, “Which customers haven’t reordered in 60 days?”, “Top SKUs by region” – then schedule these reports to be emailed to you on a regular basis.
Yes. You can ship to the end-customer while billing the retailer/distributor. Pricing stays with the invoice to the retailer; customer-facing paperwork can be set without prices. We can confirm the exact document setup during onboarding.