CONTEXT / PROBLEM

An outdated portal meant customers defaulted to email & excel orders

Bijoux Indiscrets had an older wholesale platform, but it was difficult to use. As a result, many customers defaulted to emailing their orders instead.

Those emails often used the customer’s own product codes and naming conventions, which meant everything had to be cross-checked before being entered — making order handling slow and cumbersome.

Other customers relied on outdated Excel sheets that didn’t reflect new launches or current stock availability. This created additional back-and-forth to correct discontinued or out-of-stock products and ensure customers had visibility of the full, current assortment.

WHY TURIS

An easy to use platform that could handle complexity

“We chose Turis because we needed something easy to use, both for our customers when ordering and for us when uploading information and managing orders.”

Ease of use alone wasn’t enough. Bijoux Indiscrets operates internationally, with customers across multiple markets.

That means different languages, currencies, customer-specific pricing, and regional tax requirements.

“Turis was also able to handle our complex wholesale processes. We have customers all over the world, and each customer has individual tax exceptions.”

SOLUTION

Each customer logs in to see what’s relevant to them

Bijoux Indiscrets launched a new B2B storefront with Turis that reflects each customer’s specific setup.

When customers log in, they see products in their own language, with their own pricing and currency already applied.

Regional tax requirements are also handled within the storefront. In Spain, for example, different product categories — such as food products and lubricants — are taxed differently.

“Thanks to the Turis team, we have managed to ensure that each client and product has the correct tax rate, taking into account its characteristics. They have been very patient in understanding our tax needs … it is not easy, given all the exceptions.”

Instead of correcting orders after they arrive, the ordering experience now reflects those differences from the start.

IMPACT

More customers ordering online — and larger orders

“It’s now very easy to register and manage customer accounts in Turis. When customers log in, they see the products instantly with information in their own language, currency, and price rates. It’s as if we’ve created a specialized platform for each customer. It’s wonderful!”

Since launching their Turis storefront, Bijoux Indiscrets has seen:

+66% growth in platform customers, meaning significantly fewer orders now arrive via email or Excel sheets

+54% increase in average order size, driven in part by visibility of assortments

+31% yearly growth in platform revenue

Customer support was also a positive part of the transition:

“The customer service has been fantastic. We have felt very supported at all times.”