If you run a business or if you’re interested in starting a business, we’re quite sure that you have heard the term B2B.
But what does B2B actually mean? What is B2B marketing? And how can it affect your business?
All those questions – and many more – will be answered if you stay tuned and continue reading :
What is B2B?
B2B is an abbreviation of ‘Business to Business’. B2B is the common expression, but it’s also called ‘business-to-business’.
To put it short, B2B is:
When businesses do business with each other
B2B is often mentioned alongside B2C (Business to Customer) and some businesses are only focused on either one or the other, where others sell or produce goods or services to both.
So let’s say you run the grocery store on the corner of the street.
Everyday you sell cucumbers and tomatoes to the locals (a B2C sale). But because you don’t grow the cucumbers and tomatoes yourself, you purchase them from local farmers (a B2B purchase).
That was just one example. And because B2B can happen in many different ways, here’s…
3 good examples of B2B
- A business produces organic baby & kids apparel and sells to retailers
- A business re-sells goods to retailers that are produced by other businesses.
- A business offers a service (for instance a software- or photo equipment service) that other businesses can buy and use.
The future of B2B sales
We’ll let you in on a little secret when it comes to ecommerce news:
The future of B2B sales and marketing – and the future in general – is digital.
There’s no denying it: B2B sales are headed for a digital future. And if you want to be successful you better start transforming your business.
By going digital as a B2B company, these 5 positive outcomes will hopefully come your way:
- Strengthened brand
- Improved efficiency
- New customer- and distribution channels
- Increased revenue
- Request from B2B customers
So what’s the do’s and don’ts when it comes to the digital future of B2B sales and B2B marketing?
B2B eCommerce: What is it and what can it do?
If we have you convinced that the future is digital, it’s time to conquer your niche…but how?
By developing a B2B eCommerce website!
If you’re wondering what eCommerce is, it stands for electronic commerce and basically it means buying and selling products via the internet.
In this day and age you can rest assured that just about every possible B2B customer for your business will expect you to have an online presence in the shape of a well functioning website.
So get started asap! Need more convincing?
Things to remember when setting up a B2B eCommerce platform
Let’s put things in perspective here:
Obviously it’s way easier to say that you need a B2B eCommerce platform then actually building the platform.
And before you actually get started there are quite a few things to remember and keep in mind. For example:
- How best to design your website to attract your target audience
- What images to use
- What your goals are regarding the eCommerce platform
Don’t lose hope.
Make another cup of coffee and read our definitive guide to eCommerce platforms here.
Save time and money with eCommerce platforms
Still not convinced that you need an eCommerce platform for your B2B business?
Then you should know that you can save both time and money if you make the shift.
‘How so’, you probably wonder. Here’s why:
Integrations – Make the tedious tasks disappear
In eCommerce platforms – such as Turis – it’s possible to integrate systems and programs. This means that tasks can be completed in a matter of seconds and without you using precious time.
Minimize risk of errors
People make mistakes – that’s just a fact. On the contrary machines do not. So when you invest in eCommerce software you may rest assured that mistakes will be a thing of the past.
Eager to learn more?
Is B2B eCommerce relevant for my business?
That is a totally fair and legit question, that needs to be answered.
Our best bet is: Yes, off course you need a B2B eCommerce platform if you are a business selling products or services to other businesses.
Still having doubts? Then learn more about which companies that benefit from an eCommerce platform.
Turis – The B2B platform you need
Here at Turis we specialize in helping B2B businesses that meet the following demands
Turis takes your business to another level.
Do you have a webshop or online store? Great!
To scale your business and reach your full potential your online store needs to be packed with relevant features, that handles all the complexity that wholesale ordering and B2B includes.
And that is what Turis does best!
Want to learn more?