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Customize your webshop to match your brand and products

Last Updated on November 30, 2021 by Dan Christoffersen

Are you selling wholesale online? Are you using a B2B/wholesale eCommerce/webshop for the purpose? Great! 

Then you are already way ahead of the majority of your competitors!

But if you are not customizing your online wholesale shop to match your brand, you still have room for improvement. Why? 

Because in this day and age the B2B wholesale customer service, customer experience and user experience is important as ever.

Customizing your webshop is an important aspect of enticing your customers. They will want to come back again and again, which will ultimately result in increased sales for you. It’s a win-win situation!

From spreadsheet to a customized online wholesale shop

Moving your wholesale business from those old and dusty spreadsheets to online is one thing. 

Making that online space your own and having it represent your brand, your values, and vision is something else.

Don’t get us wrong – taking your business from being completely manual to online with several levels of automation is a great improvement

But you also need a solution that captures the essence of your brand. Not just some “off-the-rack” solution that looks, well, uninviting.

Some digital wholesale platforms believe that it’s enough to serve buyers with a simplified version of that old spreadsheet you used to have. 

We think that it’s equivalent to asking your buyers to do the work for you. And it definitely won’t inspire your retailers to buy more or try that new product of yours. All in all it’s a bad user experience.

Instead, we believe that retailers and buyers should get a great experience when buying wholesale online. And what does that include exactly?

Screen shot of shop

What is user experience?

Before we proceed, let’s talk about user experience for a moment. 

For what is user experience really?

User experience (or UX-design as it’s often called) is all about creating products (or websites) that give meaningful and relevant experiences to the users of the given product. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

User experience covers many different aspects, for instance:

  • The design of the product or website
  • Branding
  • Usability
  • Functionality

The makings of a great user experience

So how do you optimize the user experience on your eCommerce site?

First of all, it includes visuals

As a brand, you’ve spent a lot of time developing the visual identity of your company. In doing so, you agree with us that this is a relevant factor when it comes to customer interaction.

In Turis you have the option to customize almost every aspect of your online wholesale experience – with no code required! We’ve made it simple for you to add your visual identity in terms of adding logos, colors, documents, company information, and more. By customizing your account you will create a better B2B customer experience for your customers.

In the section below we are gonna show you some examples of real-life customizations.

Login page

It all starts with your login page. 

When your buyers access your wholesale shop, you want them to feel that they’re within your brand universe the second they hit enter. 

Turis allows you to do this on multiple levels, when you are customizing your B2B login page. You can add a hero image displayed alongside your logo and a sign-in form featuring custom colors. If you want a more subtle approach, you can go with a center-focused sign in form accompanied by your logo.

Let’s take a look at how that login page of yours could look like in the “Branded version” with logo, customized colors, and a hero image:

Get your own customizable online shop for free

Want to see for yourself just how easy it is to get your own customized wholesale webshop? Then click the link below- It’s free, and you can get started in 5 minutes.

If you’d rather have an online demo and learn more about the benefits of Turis, just press “Book demo” below.

The B2B shop

The options for customization on your dedicated wholesale shop are endless (or at least, almost endless). We won’t go into too much detail with the specific areas of customization here, but rest assured that you will be able to customize your shop to a degree where you’ll feel satisfied that it represents your brand and identity.

To get a feeling of how a B2B shop could look based on a company’s visual identity, here’s an example of a brand focusing mainly on fashion products.

The company decided on relatively neutral coloring to get a streamlined look that wouldn’t steal focus from their products.

And here’s a business focusing mainly on food products. To indicate the freshness of their produce, they decided on a crisp green color as the theme throughout their online wholesale webshop.

As you can see, with the available customization options, it is possible to create a branded universe that reflects the style of the company/brand without taking too much focus away from the actual products. This is exactly what you need in a digital wholesale experience –  a fast and efficient way for buyers to view products and place orders without sacrificing on your brand and espoused values.

Why you should customize your online wholesale shop

So why do we care so much about customization? Well, we sort of hinted that at the beginning of this blog post – it’s because it’s an easy way to give your customers a better user experience, improve customer service and get those extra sales.

Even though B2B customers make purchasing decisions based on rational (compared to B2C customers who are more likely to decide based on impulse), they still appreciate a great customer and user experience. 

When they go home from work, they are B2C online shoppers and are, therefore, accustomed to a great online experience.

There are, of course, a lot of other benefits from taking you wholesale online. Some are a reduced risk of order mistakes and better customer retention. Others are time and money being saved. You can read about these and other benefits in our definitive guide here.

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