A backorder is an order for an item that is not in stock but one that you assure the customer of fulfilling at a later date. The customer is allocated a shipping date until which they’re willing to wait. Consider … Read More

Brand Equity

Brand equity is a phrase used to describe the value of a brand. It refers to the value premium derived by a business from selling its products or services compared to other generic alternatives. Brands that make their products memorable … Read More